FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Content Marketer's Crash Course

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Join MarketingProfs from February 12 through April 16 for Content Marketer's Crash Course. Over 10 weekly sessions, you'll dig into the down-and-dirty how-tos for new, effective ways to ideate, create, repurpose, and distribute B2B content without breaking your back (or bank). And we're recording every broadcast, so if you can't make it live, you can stream on demand.

  • How to Get Your SMEs and Thought Leaders on Video: Coaching and Preparation

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    On-camera talent looking a bit… cringe? Videos are more important to your content marketing—and credibility—than ever. But if your talent isn't comfortable, your efforts will fall flat. A. Lee Judge gives you actionable strategies to make your SMEs and thought leaders confident and ready to clearly define your brand's messaging in front of the camera.

  • Best Practices for Creating Video With Equipment You Already Have

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Got a phone? Great—you're on your way to creating professional-quality videos! In this hands-on session, A. Lee Judge covers practical tips to produce better videos, including lighting, sound, framing, and even remote video production software. You'll also get a checklist of essential steps and affordable accessories to further increase your video quality.

  • Three Priorities and Best-Practices for B2B Marketers in 2025

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.

  • Video Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    Get the secrets to crafting professional-grade B2B marketing scripts and videos your audience loves at this Friday Forum. No need to hire an expensive videography team—just film with your phone and get your message out there. Lights, camera, action!

  • Slice, Dice, and Share: A How-to on Content Repurposing

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Creating new content is hard work. But with the right approach, you can repurpose your existing content into an entire campaign! Brooke Sellas demonstrates practical techniques, tools, and workflows for repurposing your content to extend the life of your best ideas and reach new audiences without reinventing the wheel. Don't reduce your content. Reuse and recycle it!

  • Which AI-Driven Tactics Have Been Most Effective for Marketers?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research.

  • The Messaging Themes That Work Best in B2B Prospecting Emails

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.

  • The Future of Personalized Marketing Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Marketers predict the top personalized content trends in 2025 will be AI-powered recommendations and AI-powered visuals, according to a recent survey.

  • Instant Impact: Creating AI-Driven Image Libraries and Animations for B2B Social Media

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Today's content is more visual than ever. And new AI tools can help you create the exact visuals you need to capture attention and illustrate your important points—in minutes! Lisa Peyton shares how to use the power of Generative AI to create a professional-grade library of still images and moving animations that attract your ideal client's attention to your content.

  • The Slow But Steady Increase in Podcast Ad Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC.

  • The Most Lucrative Freelance Design and Short-Form Content Skills [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Web design is the freelance design skill with the highest average hourly rate, and social media creation is the short-form content skill with the highest average hourly rate, according to recent research.

  • The Top 50 Podcasts in the United States [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    "The Joe Rogan Experience" was the most popular podcast among weekly listeners in the United States in the fourth quarter of 2024, according to recent research.

  • How to Thrive in a Zero-Click Content World

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    What do you do when 60% of Google searches end without a click, social media punishes you for links, and attribution tracking fails? You fight fire with fire! Amanda Natividad reveals the strategies behind "zero-click marketing" and how to build up your modern content marketing strategy in a time when classic content marketing fails to deliver.

  • Which Content Tactics Make People Unsubscribe From Brands?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.

  • Think LinkedIn Is Dead on Weekends? Think Again! Why You Can't Afford to Go Silent

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    Many B2B brands overlook LinkedIn weekend posting, missing valuable engagement opportunities. Learn how weekend posts can boost reach and interaction. Read more.

  • Building SMEs Into Thought Leaders

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Stand out in your market with influential thought leaders—and become your audience's go-to brand! Ashley Faus reveals the differences between subject matter experts and thought leaders—and the practical steps to turn those SMEs into names that define the conversation. Grow your market penetration through personal branding, publishing, and more.

  • Can AI-Written Blog Posts Rank Well on Google Search?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.

  • Content and Messaging Strategies for Long-Lifespan Products

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.

  • AI Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    New AI tools promise to boost your B2B marketing efficiency. But what tools are worth your time—and what's the best way to use them? Join us at this AI Friday Forum, where two AI marketing experts reveal tactics to quickly improve your B2B marketing results in 2025.