Customer Loyalty Resources

CONTENT TYPE: Guide/Report | TOPIC: Customer Loyalty | ELEMENT: Strategy

Want to make sure your retail business is keeping up with the latest digital marketing tactics? This guide will help you tackle your top challenges in catering to today's savvy consumers. Sponsored by Mapp.

CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Create

Considering the $350 billion combined spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire loyalty among them. But how? Here's what a panel of experts from Facebook, Airbnb, Lyft, Ellevest, and InterQ Research suggested marketers do.

CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy

Marketers have long sought to encourage brand loyalty, but their tactics are falling short. Marketers still make two big errors when using traditional loyalty tactics: trying to develop a relationship built on transactions; and not listening to consumers. Here's what to do instead, in three steps.

CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Communicate

Today's consumers have endless options, so they expect you to compete for their brand love. That's why forging a genuine connection with them is so important: It will secure their loyalty.

CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Communicate

What can you really achieve with a solid email marketing strategy? What is a realistic email goal for your business? This article walks you through four real-world examples of businesses that set goals and used email to achieve them.

CONTENT TYPE: Article | TOPIC: Websites | ELEMENT: Strategy

Digital brand communities have grown in popularity, so it makes sense to explore some high-profile examples. A community's landing page is an important building block of an engaged, growing community. It's what draws people in. Draw inspiration from these 10 examples.

CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create

Modern B2B buyers are acting more like consumers and demanding frictionless, convenient buying experiences. But delivering those experiences is easier said than done. Here are five key considerations for enabling your marketing and sales teams to exceed buyer expectations.

CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create

Your welcome emails set the tone for the relationship with your subscribers. If recipients come to know, like, and trust you, they're more likely to open, click, and buy from your future emails. Here are five elements of a welcome email series that'll tip the scales in your favor when you're ready to promote your offers.

CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

Whether you're a big or small brand, today's consumers assume you know them and understand them—and can personalize their interactions with you online, offline, across devices, and so on. But where do you even start? Every CMO needs to consider these three key priorities.

CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Strategy

Are you still using the sales funnel as your model for marketing? Stop. There's a better, far more accurate way that also aligns with lead nurturing and trust-building via content marketing. It's lifecycle marketing, and here is how it works.

CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy

Because of the many benefits they provide, specialized online communities that cater to specific interests, including specific brands, have begun to emerge. That's because they can be what traditional social platforms can't: true communities for the like-minded.