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  • Join MarketingProfs April 24 – June 26 for AI for Demand Gen Marketers, the online event for marketers who want to see real, meaningful improvements to their demand and GTM programs using the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • Prospects and customers visit your website to get information, not to search for information. Make it easy for them to find what they're looking for with Conversational AI. Boost demand by providing intelligent answers and an on-brand experience. Presented by Drift, a Salesloft company.

  • To understand revenue attribution, and to execute it properly, explains Tish Millsap, requires a lot of preliminary planning—namely, a using familiar framework that Tish has applied to revenue attribution: the who, what, where, when, and why.

  • Discover four key insights to turbocharge the impact of your B2B demand generation efforts. Learn what tactics top marketers are using for better results. Dive in.

  • Grasp the essentials of building and managing a sales pipeline, identifying promising leads, and guiding them toward successful deals. Get started now.

  • Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.

  • Take a deep dive into the pivotal role of sales and marketing alignment. Matt Heinz, president and founder of Heinz Marketing, shares actionable approaches to bridging the gap between sales and marketing teams.

  • Explore essential B2B marketing approaches for engaging and connecting with the next generation of B2B buyers—a digital-first generation that values authenticity and seamless customer experience. Learn more.

  • This infographic looks at the habits associated with "deep" (high-performing) sellers as well as what B2B buyers say they want from salespeople.

  • When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when sales and marketing teams work together to make multitouch lead gen even more effective, the inevitable result is a boost in conversions.

  • Most salespeople are required to learn sales scripts before contacting prospects. And to ensure all the information is conveyed exactly as the company prefers, they're discouraged from adding anything to the script. Basically, they're hired to be human commercials. No wonder it doesn't work.

  • Sales enablement can feel worse than untangling a giant knot of half-burned-out Christmas tree lights. Luckily, a series of MarketingProfs articles undertook that metaphorical untangling. The lessons now unwound from that effort shine brightly as guiding principles of sales enablement.

  • In an age when every digital interaction by potential buyers leaves a trace, salestech can help sellers and marketers harness a wealth of data. As a result, customization, at scale, is both possible and necessary.

  • B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and influencing B2B buyer behavior.

  • Sales and marketing agency founder Owen Richards shares his unconventional views on sales enablement and the crucial role of Marketing in it, along with a fresh perspective on the interplay between Sales and Marketing.

  • Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research.

  • By 2026, 30% of B2B buying interactions will happen in Digital Rooms, according to Gartner. Discover how these deal-specific, buyer-centric microsites can improve your product launches, bring sales content to life, and foster deeper customer and analyst relationships. Sponsored by Allego.

  • For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.

  • Content syndication and account-based marketing display/paid advertising are two of the most effective B2B marketing strategies. But, together, they're so much more! Discover how to combine the two to attract and nurture even more high-quality leads. Sponsored by DemandScience.

  • B2B buyers generally do not contact vendors until they are very far along in their journey and they have finalized most of their requirements, according to this research.