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  • Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.

  • Sales and Marketing Alignment Insights, Strategies, and Success Indicators | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Demand Generation

    Take a deep dive into the pivotal role of sales and marketing alignment. Matt Heinz, president and founder of Heinz Marketing, shares actionable approaches to bridging the gap between sales and marketing teams.

  • Here They Come! B2B Marketing in a Gen Z World

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Explore essential B2B marketing approaches for engaging and connecting with the next generation of B2B buyers—a digital-first generation that values authenticity and seamless customer experience. Learn more.

  • The 'Deep' Habits That Power B2B Sales Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    This infographic looks at the habits associated with "deep" (high-performing) sellers as well as what B2B buyers say they want from salespeople.

  • Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when sales and marketing teams work together to make multitouch lead gen even more effective, the inevitable result is a boost in conversions.

  • Ditch the Sales Script If You Want to Make More Sales

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Most salespeople are required to learn sales scripts before contacting prospects. And to ensure all the information is conveyed exactly as the company prefers, they're discouraged from adding anything to the script. Basically, they're hired to be human commercials. No wonder it doesn't work.

  • 10 Guiding Principles of Sales Enablement, Inspired by 'Nicolas Cage: Good or Bad?'

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Sales enablement can feel worse than untangling a giant knot of half-burned-out Christmas tree lights. Luckily, a series of MarketingProfs articles undertook that metaphorical untangling. The lessons now unwound from that effort shine brightly as guiding principles of sales enablement.

  • How Salestech Can Embrace Customization at Scale

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    In an age when every digital interaction by potential buyers leaves a trace, salestech can help sellers and marketers harness a wealth of data. As a result, customization, at scale, is both possible and necessary.

  • Discovering the Brain Science That Drives B2B Buyer Behavior | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Demand Generation

    B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and influencing B2B buyer behavior.

  • Empowering Sales Success: The Role of Marketing in Sales Enablement | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Demand Generation

    Sales and marketing agency founder Owen Richards shares his unconventional views on sales enablement and the crucial role of Marketing in it, along with a fresh perspective on the interplay between Sales and Marketing.

  • B2B Tech Marketers' Budget Expectations for 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research.

  • Three Ways Marketers Bring Sales Content to Life With Digital Rooms

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    By 2026, 30% of B2B buying interactions will happen in Digital Rooms, according to Gartner. Discover how these deal-specific, buyer-centric microsites can improve your product launches, bring sales content to life, and foster deeper customer and analyst relationships. Sponsored by Allego.

  • Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.

  • Content Syndication + ABM Advertising: Better Together

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    Content syndication and account-based marketing display/paid advertising are two of the most effective B2B marketing strategies. But, together, they're so much more! Discover how to combine the two to attract and nurture even more high-quality leads. Sponsored by DemandScience.

  • When Do B2B Buyers Contact Vendors?

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B buyers generally do not contact vendors until they are very far along in their journey and they have finalized most of their requirements, according to this research.

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Management

    As you're scheduling your frantic December, add this Marketing Planning Friday Forum to your calendar! Three industry experts share how to plan the year ahead so you can delight your audience and your sales team. It's a Friday Forum so jolly, you'll be spreading marketing cheer all year long in 2024. Sponsored by Vidyard.

  • AI-Powered Personalization: Crafting the Customer-Centric Future

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Today's AI tools can personalize your marketing materials at scale, engaging your customers like never before. Discover how to use AI to create a personalized, seamless buying experience that wows your audience and fills your pipeline. Sponsored by Drift.

  • The Who, What, When, and Why of Intent Data

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing

    Unlock ABM success with customer intent data! Answering the Who, What, When, and Why of leads gives you the keys to reading buyer intent signals. Discover how to read those signals, capitalize on the moment, and generate tangible results with ABM. Sponsored by ZoomInfo.

  • Behind the Scenes: How We Built a Webinar Using ChatGPT

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    If you've hosted lead-generation webinars, you know how challenging it can be to attract the right audience to register—and to show up! But when you partner with new AI tools, you can easily create targeted titles and captivating content that attract qualified leads. Discover how in this free webinar. Sponsored by Cvent.

  • Attract High-Value Leads With This Five-Step Process

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The process of attracting high-value leads has evolved into a blend of science and art. This article dissects what constitutes a high-value lead and explores how you can craft a balanced, targeted approach to lead generation.