Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management
Pricing can be one of the most sensitive parts of a marketing proposal, but these four tips can help your prospects focus on the value of your services rather than the dollar amount—and give you their Yes.
CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation | ELEMENT: Management
Marketers have a lot to do these days. The right processes and tools can save you time, improve your marketing, and give you the information you need to be more creative and effective.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Plan
ABM does take time and effort, but the results can be extremely rewarding. These five steps (and one bonus tip) will walk you through how to set up your ABM program for success.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Plan
Discovering what drives your top buyers—and applying that info to prospects—can help you get more stellar customers.
CONTENT TYPE: Sponsored Article | TOPIC: Writing | ELEMENT: Create
An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies.
CONTENT TYPE: Chart | TOPIC: Demand Generation | ELEMENT: Plan
B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from the RAIN Group.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan
Social media isn't just for collecting likes and follows: It can help you increase sales—when it's used right.
CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Management
What do people see when they visit your LinkedIn profile? Ask yourself three questions to boost your profile and generate more leads from the professional networking platform.
CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing | ELEMENT: Strategy
Joe Chernov, chief marketing officer at sales intelligence company InsightSquared, discusses why account-based marketing and inbound are often at odds, how brand marketing is coming back, and why 2018 is the year of customer marketing.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Strategy
B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen Report.
CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management
If your marketing and sales teams still aren't quite aligned, you're not alone—but you could be behind the competition. Check out these top three challenges to alignment and see how your organization compares.
CONTENT TYPE: Podcast | TOPIC: Demand Generation | ELEMENT: Plan
Drew Burns, principal product marketing manager for Adobe Target, shares tips for using personalization to enhance B2B lead generation and improve marketing results.
"Sales and Marketing alignment" has been a buzzphrase for years, but other than two teams working together, what does it mean exactly? Today's infographic explores five trends that will help Sales and Marketing teams become aligned in 2018.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Communicate
In our age of information overload, engaging your audience is more challenging than ever. But what if, rather than trying to divert customers' attention, marketers could meet customers where they're already spending time?
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create
Using SlideShare for content marketing (think videos, documents, infographics, e-books, presentations...) can increase brand awareness and drive traffic to your website. But how can marketers use SlideShare for lead generation?
CONTENT TYPE: Podcast | TOPIC: Demand Generation | ELEMENT: Strategy
Sales expert, speaker, and author Ian Altman talks 2018 business trends and offers tips for aligning your sales and marketing teams so they're all focused on the same revenue-related goals.
Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of your lead generation.
CONTENT TYPE: Infographic | TOPIC: Mobile | ELEMENT: Plan
SMS has grown to become a popular form of communication, and savvy marketers are figuring out how to use this channel for lead generation. The catch? People interact with SMS differently than with other channels, so be sure you're using SMS the right way.
Perry Marshall, business consultant and best-selling author of books on sales and Google AdWords, shares valuable insights from his book 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More.
Marketers need to understand customers and offer truly personalized experiences, delivering the right content or services to the right people at the right time—i.e., the right context. Here's how to lay the foundation of a customer experience program and team.
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