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  • Before you write the first word of your first message, you need to fully plan your email campaign. You'll begin by setting measurable goals, segmenting your list, and selecting your perfect audience. With careful planning, you'll be sure you're sending the right message to the right person at the right time.

  • Learn how subject lines, graphics, writing, calls-to-action (and more!) all work together. Every message you write deserves your care and attention, because that's what will in turn inspire the best results.

  • Email marketing campaigns have a lot of moving parts. Multiple messages. Segmented lists. Automation. It can be overwhelming. But it doesn't have to be. Get a firm grip on those moving parts (and understand how they work best together), and take your email campaigns to a new level of success.

  • Email marketing gives you a massive number of opportunities for testing. And that means endless ways to tweak and improve your results. But you need to know how to gather, analyze, and interpret the data into clear, actionable marketing insights.

  • Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to recent research from Yes Lifecycle Marketing.

  • If the all the recent anti-spam legislation has you feeling hesitant about sending emails, fear not. Newsletters are still one of the most effective ways to reach your B2B audience. Here are some tips to get excellent results.

  • Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used device for accessing email, according to recent research from SendGrid.

  • Is your data as clean and fresh as it can be? If not, your campaigns may be underperforming. See what you're missing out on and how to cleanse your data.

  • The changes made to your email list as you prepped for GDPR will likely impact your email metrics. Here's how you can review and reset your benchmarks.

  • GDPR may seem like a burden, but it helps us marketers think Customer First. Here's how to make sure you not only comply with GDPR's regulatory requirements but also provide customers what they need.

  • Email personalization has evolved from [first name] in an email to an entire series of emails customized for preferences and behaviors. Check out the future of hyper-personalized email and see steps you can take to make it work for your marketing.

  • Most marketers say their email automation and marketing automation skills are still works in progress and that they are not using many features effectively, according to research from GetResponse and SmartInsights.

  • There is wisdom in integrating direct mail into email marketing campaigns. Here are tips and best-of-breed guidelines for effectively doing so.

  • Email subject lines that express gratitude tend to outperform email subject lines that do not, according to recent research from Cheetah Digital.

  • Don't let your email program get stagnant. Just because it seems to be working doesn't mean you can't improve it. Check out this graphic for tips on seeing your emails with fresh eyes.

  • What types of email-signature banners draw the most interest? Does it help to include a call to action? Which are more effective: horizontally or vertically aligned units?

  • Your email program is vital for turning one-time buyers into loyal customers. Here are some tips to make your emails effective in improving customer retention and encouraging loyalty.

  • How do retailers engage email subscribers in the first 45 days? Do people who have purchased from brands receive a different frequency of messages compared with email subscribers who have not purchased?

  • Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts and tailored recommendations, according to recent research from Dynamic Yield.

  • In this Teach Me How seminar, you'll discover nine tactics that will get your prospects to open, read, and respond to your email without even thinking about it! You'll see numerous examples from various B2B verticals, and leave armed with the secrets to creating insanely effective emails that generate the results (and revenue) you seek.