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CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Communicate
Increasing email engagement is marketers' top priority and challenge, but email deliverability issues can undermine engagement. Unsubscribe from these 5 email myths to increase email deliverability.
CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Plan
What is the most popular B2B email newsletter format? How many messages do marketers send each month? Whom do newsletters come from? How long are they?
CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Create
Making your emails accessible visually, audibly, cognitively, and neurologically isn't just the right thing to do—it may even be good for business. Here's a checklist of ways to make your emails more readable for everyone.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Plan
Sales emails are often easily overlooked, but adding video to your emails can give your company the competitive edge. Here's a guide on how to do that and which tools can help.
Increase your email program's ROI by knowing your who customers are and what content they want to see. Use these six methods to personalize your emails beyond the basics.
CONTENT TYPE: Infographic | TOPIC: Demand Generation | ELEMENT: Communicate
Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer."
CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Communicate
You email marketing program may be cruising along, but are there steps you can take to give it even more power? This graphic gives ideas, and it also shares email success stories from other brands.
CONTENT TYPE: Chart | TOPIC: Demand Generation | ELEMENT: Plan
Marketers say email and content marketing are the most effective tactics for driving prospects through the sales pipeline and toward conversion/revenue, according to recent research from Ascend2.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Plan
This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in demand, where will you excel?
CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Create
If white-collar workers could change one thing about emails from brands, they would make those emails less promotional, according to recent research from Adobe.
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