Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Plan
This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in demand, where will you excel?
CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Create
If white-collar workers could change one thing about emails from brands, they would make those emails less promotional, according to recent research from Adobe.
CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Plan
How often do companies send out marketing emails? Does the frequency vary by business size? To find out, The Manifest surveyed 501 digital marketers who work for firms in the United States with 100 or more employees.
CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Strategy
Email is one of the earliest digital marketing channels, and despite competition from other, newer, channels... it's still one of the most effective. See why that is, and get tips to make your email program even better.
CONTENT TYPE: Course | TOPIC: Email | ELEMENT: Plan
Before you write the first word of your first message, you need to fully plan your email campaign. You'll begin by setting measurable goals, segmenting your list, and selecting your perfect audience. With careful planning, you'll be sure you're sending the right message to the right person at the right time.
CONTENT TYPE: Course | TOPIC: Email | ELEMENT: Create
Learn how subject lines, graphics, writing, calls-to-action (and more!) all work together. Every message you write deserves your care and attention, because that's what will in turn inspire the best results.
CONTENT TYPE: Course | TOPIC: Email | ELEMENT: Communicate
Email marketing campaigns have a lot of moving parts. Multiple messages. Segmented lists. Automation. It can be overwhelming. But it doesn't have to be. Get a firm grip on those moving parts (and understand how they work best together), and take your email campaigns to a new level of success.
CONTENT TYPE: Course | TOPIC: Email | ELEMENT: Analyze
Email marketing gives you a massive number of opportunities for testing. And that means endless ways to tweak and improve your results. But you need to know how to gather, analyze, and interpret the data into clear, actionable marketing insights.
CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Communicate
Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to recent research from Yes Lifecycle Marketing.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Communicate
If the all the recent anti-spam legislation has you feeling hesitant about sending emails, fear not. Newsletters are still one of the most effective ways to reach your B2B audience. Here are some tips to get excellent results.
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