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  • What Does the Marketer of the Future Look Like?

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    AI is reshaping marketing roles, freeing teams and marketers from grunt work and elevating creativity and taste as core differentiators in modern marketing organizations. Read more.

  • How AI Is Impacting Workers' Jobs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Some 62% of professionals who use AI tools at work say these solutions have saved them time and 58% say they've made their jobs easier, according to a recent survey.

  • Marketing Efficiency and Growth in 2025: From Data to Dollars

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Learn how marketers in 2025 are combining AI tools, data insights, and strategic efficiency to thrive despite tighter budgets and shifting expectations. Read more.

  • What Grade Would CEOs Give Their CMO?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research.

  • Beyond Legacy: The Future of Enterprise Marketing Automation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Stuck with an old-school automation platform? Considering an upgrade—but unclear on the migration path? Discover how new AI-powered marketing automation tools let your marketing move faster. Deliver a better experience for your customers and yourself with AI. Sponsored by Ortto.

  • Your Playbook for In-Housing Marketing: What Works, What Fails, and How to Win

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more.

  • The State of Marketing and Sales Alignment in 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.

  • Navigating Privacy-First Collaboration: What You Need to Know About Data Clean Rooms

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Data clean rooms have revolutionized how organizations collaborate on data while preserving privacy. Learn how this technology works, enhancing data security and fostering privacy-compliant partnerships. Read more.

  • How Marketing Decision-Makers Evaluate Software Vendors

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend plans for 2025?

  • How to Build a Collaborative Marketing Workflow That Works

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    Don't let inefficiencies slow down your marketing. Get a proven framework to align your marketing, sales, product, and customer success teams! When you unify workflows, you reduce bottlenecks, making your leadership more effective than ever. Sponsored by Wrike.

  • Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Programmatic ads carry a hidden environmental cost. Learn about practices that not only reduce waste and run cleaner but also result in more efficient ad campaigns. Read more.

  • B2B Marketing Automation in 2025: Budget, Goal, and Focus Area Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.

  • How to Build a Winning Product Content Management Strategy With DAM and PIM

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Learn how DAM and PIM systems support a strong product content strategy by streamlining collaboration, accelerating workflows, and enhancing consistency. Read more.

  • The Top Indicators of Marketing Vitality [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    What are the top drivers of marketing vitality—success against key performance indicators—in 2025? To find out, researchers analyzed data from a wide range of third-party sources.

  • How American Workers Feel About AI in the Workplace

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most workers in the United States say that AI has made their jobs easier and they are not yet worried about AI affecting their job security, according to recent research.

  • The Hidden Cost of Internal Competition: How Collaborative Culture Drives Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Internal competition can often hinder business growth. Learn how fostering a collaborative culture improves efficiency, innovation, and team alignment. Read more.

  • The State of 'Revenge Quitting' in 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    More than a quarter of full-time employees expect there will be "revenge-quitting"—resignations because of workplace frustrations—at their companies this year, according to recent research.

  • How Marketers Can Use AI Responsibly and Ethically

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore experts' insights on ethical AI in marketing, from governance and compliance to AI leadership and digital twins. Read more.

  • The AI Teammate: How to Collaborate With Artificial Intelligence in Sales

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI is helping B2B sales teams work more efficiently by assisting with research, content, messaging, and meeting preparation. See how. Read more.

  • AI in Marketing: Three Strategic Steps CMOs Should Take Now

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key steps will help integrate AI into marketing. Read more.