Introduction to Marketing Management

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

How do you analyze your company's customer success to find out what areas need improvement? This article offers an effective "recipe" for understanding customer health.

CONTENT TYPE: Article | TOPIC: Marketing Management

Your organization's greatest innovations have yet to be discovered. Who's going to discover them? Your sales team's entrepreneurs. So, find and nurture your brightest problem-solvers. Here's how.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

More and more marketing teams are being expected to drive business growth. The easiest way to do that is incorporate an interdisciplinary team focused on companywide goals and three oft-siloed marketing elements.

CONTENT TYPE: Article | TOPIC: Communications

Zoom fatigue? You may be missing those water-cooler conversations. Feeling confused? You might need a video call to give you some visual cues. This article offers five tips for healthy communication with a remote team.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Although the role that technology vendors play is critical to their clients, the relationship between the two parties can often feel transactional. Building a long-term strategic partnership, on the other hand, can benefit both.

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Generative AI tools like ChatGPT are poised to affect some marketing writing roles, but their future in the world of search is slightly more complex. This article provides a breakdown of the possibilities.

CONTENT TYPE: Article | TOPIC: Marketing Content

You may think you know all there is to know about content marketing now, but you were a rookie too, once. Give those new rookies a good education with these seven tips.

CONTENT TYPE: Article | TOPIC: Marketing Management

The recent hiring climate—resignations, layoffs, a talent shortage, more layoffs—is symptomatic of brands' and agencies' knee-jerk reaction to economic circumstances. And that, argues this article, is not the right way to run a business.

CONTENT TYPE: Article | TOPIC: Marketing Management

Forget bragging about Marketing-qualified leads or social media likes. To keep our jobs, marketers have to learn to communicate Marketing's value in terms that matter to senior management.

CONTENT TYPE: Article | TOPIC: Marketing Management

Data privacy changes don't stop at the use (or nonuse) of third-party cookies. For a list of upcoming state requirements and tips on how to handle your company's privacy policy, check out this article.

CONTENT TYPE: Article | TOPIC: Marketing Management

Data-driven marketing works if your data is high-quality. But what if it isn't? A data audit can save your campaigns.

CONTENT TYPE: Article | TOPIC: Career Development

The secret to performing successfully as a CMO—and extending your tenure—is being adaptable to the company's needs. This article provides some suggestions for getting there.