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CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy
B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Marketers are well-versed in the customer journey. But knowing the other side of the story—the buying process (no, the two are not the same)—is also important. Le's visualize the process to truly understand it.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
How can B2B marketers ensure they get the funds needed to execute their strategies? This infographic from DIGGrowth looks at five proven approaches for justifying spend.
CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence
You've likely heard how generative AI can automate content creation, enhance data analysis, and power chatbots. Here are three additional use cases for AI you might have overlooked.
To minimize risk and maximize the benefits of strategic alliances, B2B companies must carefully consider their specific circumstances, objectives, and the compatibility of potential partners. Here's what you need to know.
We marketers have grown accustomed to measuring everything. It if can be measured, why not do it? Well... because metrics are messy and outcomes are more important.
Generative AI is a gamechanger, but it could also be a nightmare. When so many pieces of content can be created so fast, how do you ensure the quality and consistency you need to keep everything on brand? Here are three tips.
B2B professionals are increasingly relying on artificial intelligence solutions, expecting personalized experiences from vendors, and dealing with chatbots, according to a recent survey conducted by B2B Reviews.
Are you using empathy to its full potential in your marketing? This article argues for a comprehensive approach— empathic marketing—that resonates with audience emotions, desires, and needs and translates into business success.
CONTENT TYPE: Article | TOPIC: Demand Generation
We've all heard it: B2B buyers are leaning toward self-service. Enter: the lead funnel, which allows you to sell your offer before your sales team even gets on the phone. Sound good? Check out the details.
CONTENT TYPE: Video | TOPIC: Marketing Strategy
In this episode host George B. Thomas and Jim Longo, a veteran in the market research industry, discuss why market research is the strategic secret sauce for B2B marketing success.
The value proposition isn't just changeable; it's as dynamic as a world currency. Learn why marketing agencies in particular must stay on top of their evolving value propositions and embrace a new version when necessary.
Brands in every industry have discovered the ease and effectiveness of SMS marketing. Check out this article to learn the do's and don'ts of text messaging.
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy
Marketing is both art and science. And the science of successful marketing is governed by laws. Properly applied, they can help you grow both your brand and your career. Discover those time-tested laws and ways to apply them for an evidence-based approach to successful marketing.
CONTENT TYPE: Friday Forum | TOPIC: Demand Generation
Demand generation is essential to B2B marketing strategy. It builds brand awareness, feeds the pipeline, and opens the door to conversations with your sales team. Don't miss the Demand Generation Friday Forum where you'll get the best demand gen strategies, tactics, and tips you need to know now. Sponsored by Cvent.
How are marketers at manufacturing companies feeling about their digital marketing strategies? To find out, Brandpoint partnered with Drive Research to survey more than 200 manufacturing marketers.
CONTENT TYPE: Sponsored Article | TOPIC: Customer Experience
In the ever-evolving landscape of websites, apps, and other interactive experiences, understanding and engaging with your target audience is paramount. Check out this article to learn how audience research can create engaging experiences that keep users coming back.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research from SeQuelResponse.
Your buyer is most often a group, not a single person. So, how can you tailor your marketing tactics to multiple people? This article offers a road map.
CONTENT TYPE: Infographic | TOPIC: Career Development
What is it that top salespeople—those who meet ambitious goals, have high win rates, and achieve premium pricing—do differently? According to research from RAIN Group, it's not just one thing but a series of behaviors across the sales cycle.
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