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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Meet Your New AEO Ally: The Press Release

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Public Relations

    Answer Engine Optimization (AEO) is the new SEO, driven by AI. And AI loves a good press release. Which means now's the time for Public Relations and Marketing to join forces! Together, you can turn the press release into a shared KPI and a pillar of your modern content strategy. Discover how in this free webinar. Sponsored by Notified.

  • Implementing ABM? Why a Customer Advisory Board Should Be Step One

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Customer advisory boards help B2B marketers refine ABM programs through deeper insights, stronger alignment, and increased advocacy from key clients. Discover how CABs fuel better results. Read more.

  • AI Is Reshaping ABM: How B2B Marketers Can Unleash Their Fullest Potential

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    AI is redefining account-based marketing by accelerating execution, improving targeting precision, and freeing teams for strategic, human-led work that drives stronger B2B relationships and results. Read more.

  • You've Built It, Now Try Explaining It: Naming What Hasn't Before Existed

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Innovators often face a linguistic gap when new products or services outpace existing concepts. This article explores how naming and language shape understanding and adoption. Read more.

  • From Services to SaaS: The Secret to Agency Profitability?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Agencies working with SMBs face rising pressure to prove ROI. Adding SaaS offerings helps create recurring income, retain clients, and differentiate services. Learn how. Read more.

  • The State of Agency-Side Marketing Strategy in 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most agency-side marketing strategists say their discipline is at a crossroads and often considered expendable by clients, according to recent research.

  • How AI Is Driving a Huge Organizational Paradigm Shift [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic explores how artificial intelligence is bringing about the largest organizational paradigm shift for businesses since the Industrial and Digital Revolutions.

  • If AI Can't Find You, Neither Can Your Customers: How AI Is Changing the Rules of Brand Discovery

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI-powered discovery tools are replacing traditional search, forcing marketers to rethink visibility. Learn how to optimize for AI and ensure your brand remains discoverable. Read more.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    What's working now in email marketing? What successes can you repeat? And how can you land more emails in recipients' inboxes? Get the answers and more at our Email Marketing Friday Forum. Three email marketing experts give you their best tips and tactics to boost your email marketing performance. Sponsored by ZeroBounce.

  • The 4Ps Are a No-Brainer, But the 4Ms Are Crucial to Executing Marketing Plans

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how the 4Ms framework strengthens go-to-market planning by aligning Marketing and Sales for better execution and measurable results. Read more.

  • Generative AI Has Entered the 'Run' Phase of Marketing Adoption

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI is no longer a side tool for B2B marketers; it's transforming creative workflows, media planning, and marketing strategy across industries. Read more.

  • SMBs' Biggest Frustrations With Marketing Right Now

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    SMB decision-makers say their biggest current marketing challenge is not knowing what's working, according to recent research.

  • How to Align Brand and Performance Marketing Without Sacrificing Either: A Framework for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers face pressure for immediate results, but sustainable growth requires balance. Learn how brand and performance marketing can reinforce each other to deliver long-term value. Read more.

  • Performance Branding in B2B

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Philip Kotler ("the father of modern marketing") and co-author Waldemar Pfoertsch argue that "performance branding" is reshaping B2B marketing by linking brand identity to measurable business results. Read more.

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    Time flies when you're having fun! And as we approach the start of Q4, it's time to start thinking about planning for next year. Join us at the Marketing Planning Friday Forum for three expert-led sessions that will set you up for success in 2026. Sponsored by Cvent.

  • Why Every Marketing Team Needs Cultural Intelligence and a Multicultural Mindset

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Explore how a multicultural marketing mindset and cultural intelligence can drive business growth, helping brands connect authentically in an interconnected, borderless marketplace. In the process, you'll be future-proofing your career. Read more.

  • Five Marketing Shifts That High-Performing Agencies Are Acting On

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    High-performing agencies are reshaping marketing with brand investment, AI adoption, smarter measurement, multichannel orchestration, and connected tech stacks. Discover the shifts redefining marketing success. Read more.

  • Five Trends Changing Marketing Today

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Discover five marketing shifts transforming how teams connect with customers—from AI use to first-party data and authentic voices. See how leading marketers adapt. Read more.

  • The Most Effective Marketing Tactics for Professional Services Firms

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business, according to recent research.