FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Programmatic Ad Budget Trends for 2026

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore.

  • The 50 Strongest Global Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    WhatsApp, Samsung, and YouTube are the brands with the strongest appeal to consumers around the world, according to YouGov's annual rankings.

  • 6 Steps to Kill 80% of Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Too much content is hurting enterprise marketing performance. Learn how to audit ruthlessly, repurpose winners, and focus on quality to drive real impact. Read more.

  • How AI Will Shape Trust and Personalization in B2B Events in 2026

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    AI is redefining B2B events in 2026, but trust and authenticity matter more than ever. Learn how personalization, first-party data, and transparency shape better experiences. Read more.

  • How AI Adoption Varies by Country [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Which countries have the greatest share of adults using AI-powered tools? To find out, Visual Capitalist examined global AI adoption data from Microsoft.

  • The Role of Websites in the Age of AI

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    AI-driven search, AI browsers, and LLMs are reshaping how people and machines use the web. Discover why websites still matter and how brands can adapt. Read more.

  • How B2B Prospecting Has Changed

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research.

  • Will Gen AI Replace Some Marketing Agency Work?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Some 88% of in-house marketers believe generative AI tools will replace some of the services agencies currently provide to their company, according to recent research.

  • LinkedIn Thought Leader Ads: A Guide to Getting Started [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores the benefits of running LinkedIn Thought Leader Ads, what you need to get started, best practices for running campaigns, and content creation tips and tricks.

  • From Cost Center to Growth Engine: A Modern Blueprint for Annual Marketing Planning

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Annual planning doesn’t have to be a budget exercise. Learn how marketing can influence strategy, align with finance, and use data to shape smarter investment decisions. Read more.

  • How AI-Driven Creative Is Redefining B2B Advertising Performance

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    AI-driven creative helps B2B advertisers move beyond vanity metrics to measurable business impact, using generative insights, predictive modeling, and dynamic optimization to drive pipeline and revenue. Read more.

  • When the Data Doesn't Add Up: A CMO's Guide to Auditing Measurement Tools

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    When every channel claims credit, measurement breaks down. Discover three practical ways to audit attribution and MMM tools, verify causality, and make more confident marketing decisions. Read more.

  • How Today's B2B Buyers Approach RFPs and Vendor Selection

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    What triggers B2B buyers to issue an RFP? Do buyers usually go into the RFP process already favoring a vendor? To find out, researchers surveyed 350 B2B buyers involved in vendor selection.

  • Do Clients Trust In-House Marketing Agencies?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 in-house agency marketers and their internal corporate clients.

  • How People Feel About Customer Service AI Chatbots [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Some 61% of US consumers say they feel comfortable with having conversations with AI-powered customer service systems (e.g., chatbots or voice assistants), according to a recent survey.

  • Why Internal Politics Will Always Be Part of Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Winning approval for marketing strategy requires more than logic. Learn how relationships, narrative, and executive alignment help marketers secure buy-in and move initiatives forward. Read more.

  • The Impact of the 'Gen Z Stare' in the Workplace [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    According to a recent survey, 55% of Gen Z workers say they've been told they look bored or intimidating in professional settings, and 52% older workers say they've felt uncomfortable in professional settings because of the "Gen Z stare."

  • Automation vs. Authenticity: The Real Risk of AI in B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI boosts speed across B2B marketing, yet unchecked automation weakens authenticity and trust. Learn why governance, transparency, and human judgment are essential to turn AI into sustainable growth. Read more.

  • How AI Use Varies Among Generations

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Are younger Americans using AI significantly more than older Americans? Are certain platforms more popular with younger generations? To find out, researchers surveyed 1,037 adults in the United States.

  • Against the Clock: Understanding The Real Pace of Enterprise AI

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Enterprise AI isn't slow—it's deliberate. Learn why reliability, governance, and trust reshape adoption timelines and why that discipline defines real progress. Read more.