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  • When most marketers think "marketing automation," they think "efficiency." But when used strategically, automation can offer you so much more—loyal customer relationships, a boost to the bottom line, and a way to measure your marketing success. Sponsored by Act-On Software.

  • Marketing and sales teams are only as good as their customer data. If your team is like most, there is room for improvement in your ability to score and route leads—and attribute success. That's why you need a data management strategy. Sponsored by ZoomInfo.

  • Your marketing is only as good as the plan it's based on—and how well that plan is executed. By focusing on a few key steps, setting specific goals, and adjusting along the way, you'll set yourself up for success. Sponsored by ZoomInfo.

  • Is your revenue operations team bogged down by manual tasks and other roadblocks that stifle your success? Learn how you can use connected data and channel orchestration to refocus your team on strategic, value-add initiatives. Sponsored by Dun & Bradstreet.

  • Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research from True North Custom.

  • Recent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it's time to look into app store optimization (ASO) to maximize your potential customer base.

  • We all know spray and pray doesn't work. Discover who your customers are, how they perceive you, and how to segment them based on the features and benefits that they care about.

  • If you want your brand to succeed today (and into the future) you need to move beyond panic marketing and tactical calendars. You need an agile, strategic marketing plan. Learn how with this Master Class.

  • To develop a robust strategy, you first need to take a step back and understand the elements that make up your market. You'll learn how to do this, and what happens if you do it incorrectly.

  • In this lesson, you'll develop a deeper understanding of your customers by examining the customer journey, the decision-making process, and how your audience interacts with your content at different touchpoints.

  • In this lesson, you'll learn how to analyze your competitors and predict their responses to any decisions you might make.

  • Time to analyze your own company by assessing your basic competencies and weaknesses, core competencies, digital presence, customer lifetime value, churn rate, and conversion analysis.

  • It's time to bring together all that you've analyzed so far (and challenge any assumptions you made along the way) to determine the targets of your marketing strategy, how to position your brand, and how to make sure your strategy is agile enough to adjust to market shifts.

  • In this final lesson, you'll learn to use "convergent viewpoints" to predict how things will change over the next 10 years so you can stay ahead of the competition.

  • If you want your brand to succeed today (and into the future) you need to move beyond panic marketing and tactical calendars. You need an agile, strategic marketing plan. Learn how with this Master Class.

  • How are marketers keeping their events relevant and engaging in the mostly virtual world of the COVID pandemic? Three major trends are emerging—and here's how to take advantage of them successfully.

  • Marketers say revenue attribution enables better decision-making and helps to align teams, according to recent research from Ascend2.

  • An effective webinar program can help you turn prospects into customers—and customers into loyal advocates. It's the best tool in your arsenal to connect with customers in a meaningful way. This guide offers inspiration to get you started. Sponsored by GoToWebinar.

  • It's time to check your mailbox, not your inbox. The pandemic has upended traditional marketing—and, with it, the usual marketing channels. Here's how to find and use your prospects' home addresses to stick out from the competition with direct mail.

  • The ability to execute flawless marketing campaigns—and then measure their effectiveness—has never been more important. But, getting a handle on campaign management and measurement can be challenging, especially when teams are working remotely. It all starts with internal alignment. Sponsored by Workfront.