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  • The 'Data Mirage' Affecting B2B Performance Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Issues like inflated signals, AI noise, and disconnected tools are combining to create a "data mirage" that's hampering B2B performance marketing effectiveness, according to recent research.

  • How Many Marketing Emails and Texts Is Too Many?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What volume of emails and text messages do people consider to be "too much" from a brand? To find out, researchers surveyed 6,000 consumers in Australia, Canada, New Zealand, the United Kingdom, and the United States.

  • Stop Chasing Growth: Remove the Three Barriers to Building Brand Preference

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Growth in professional services firms comes from earning brand preference. Learn how strategy, commercialization, and culture must align to demonstrate expertise, deliver results, and build lasting client trust. Read more.

  • What Recruiters Are Seeing as AI Transforms Marketing Teams

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    AI isn’t taking marketing jobs—it’s changing what great marketers do. Discover how hybrid roles, human skills, and smarter hiring define success in the AI era. Read more.

  • The State of Digital Agencies: Revenue and AI Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most digital marketing agencies don't think the health of the industry is very good right now, but most also expect revenue to increase this year, according to recent research.

  • Why Human-First Marketing Matters [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores how focusing on people's needs, language, and context can turn engagement into loyalty and action.

  • How Data and Creativity Are Reuniting to Transform Digital Ads

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Data-driven ads are losing their edge. Learn how performance-creative strategies blend data and creativity to engage audiences, optimize campaigns, and drive measurable results. Read more.

  • How to Stand Out in the Age of AI Distrust

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI-fueled content has created noise and skepticism. Discover why trust, perspective, and storytelling now define effective B2B marketing and sales—and how they drive growth. Read more.

  • The Rising Costs of Corporate Events

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Most corporate event planners expect their costs to rise by 5% or more in 2026, according to recent research.

  • Programmatic Ad Budget Trends for 2026

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore.

  • The 50 Strongest Global Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    WhatsApp, Samsung, and YouTube are the brands with the strongest appeal to consumers around the world, according to YouGov's annual rankings.

  • 6 Steps to Kill 80% of Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Too much content is hurting enterprise marketing performance. Learn how to audit ruthlessly, repurpose winners, and focus on quality to drive real impact. Read more.

  • How AI Will Shape Trust and Personalization in B2B Events in 2026

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    AI is redefining B2B events in 2026, but trust and authenticity matter more than ever. Learn how personalization, first-party data, and transparency shape better experiences. Read more.

  • How AI Adoption Varies by Country [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Which countries have the greatest share of adults using AI-powered tools? To find out, Visual Capitalist examined global AI adoption data from Microsoft.

  • The Role of Websites in the Age of AI

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    AI-driven search, AI browsers, and LLMs are reshaping how people and machines use the web. Discover why websites still matter and how brands can adapt. Read more.

  • How B2B Prospecting Has Changed

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research.

  • Will Gen AI Replace Some Marketing Agency Work?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Some 88% of in-house marketers believe generative AI tools will replace some of the services agencies currently provide to their company, according to recent research.

  • LinkedIn Thought Leader Ads: A Guide to Getting Started [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores the benefits of running LinkedIn Thought Leader Ads, what you need to get started, best practices for running campaigns, and content creation tips and tricks.

  • From Cost Center to Growth Engine: A Modern Blueprint for Annual Marketing Planning

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Annual planning doesn’t have to be a budget exercise. Learn how marketing can influence strategy, align with finance, and use data to shape smarter investment decisions. Read more.

  • How AI-Driven Creative Is Redefining B2B Advertising Performance

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    AI-driven creative helps B2B advertisers move beyond vanity metrics to measurable business impact, using generative insights, predictive modeling, and dynamic optimization to drive pipeline and revenue. Read more.