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  • AI-Ready or Not: Why Readiness Is the New Marketing Superpower

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    AI readiness—not simply AI adoption—is the key to unlocking great marketing results with AI tools. Is your team using these tools to their potential, or are you stuck with outdated tech and processes? Discover the secrets to being AI-ready in this free webinar. Sponsored by Storyblok.

  • Will Gen AI Replace Some Marketing Agency Work?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Some 88% of in-house marketers believe generative AI tools will replace some of the services agencies currently provide to their company, according to recent research.

  • AI Update, January 30, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments from the past week or so. Stay in the know.

  • AI in Marketing and Sales: 10 Key Stats to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Did you know that 94% of marketers say they're already using AI in their workflows? Or how about that 86% of sales teams say they see a positive return within a year of adopting AI-powered tools?

  • How Today's B2B Buyers Approach RFPs and Vendor Selection

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    What triggers B2B buyers to issue an RFP? Do buyers usually go into the RFP process already favoring a vendor? To find out, researchers surveyed 350 B2B buyers involved in vendor selection.

  • AI Update, January 23, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments from the past week or so. Stay in the know.

  • The Marketing Fortune! It's All in the Follow-Up (But Only if You Do It Right)

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Losing leads because you don't have time for follow-up? It's time to build a system that works for you around the clock! Discover how busy professionals who wear multiple hats can create a marketing fortune (without becoming a full-time marketer) in this free webinar. Sponsored by Keap.

  • AI Update, January 16, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments from the past week or so. Stay in the know.

  • People, Process, Platform: The Three Ps of Marketing Transformation

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Marketing change is accelerating fast. Learn how aligning people, process, and platform helps content teams stay agile, scalable, and ready for constant evolution. Read more.

  • The Use of Unapproved AI Tools by Employees

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most employees say they use AI tools for work that aren't officially approved by their employer, but most also say their direct manager is aware of their use of the unapproved tools, according to recent research.

  • How Employees Feel About AI Workflow Integrations [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Some 51% of US workers say AI integrations have made their daily job responsibilities easier, and 63% say they feel more productive and efficient with AI tools at their disposal, according to recent research.

  • AI Update, January 9, 2026: AI News and Views From the Past Three Weeks

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments from the past three weeks or so. Stay in the know.

  • SaaS Is Evolving and AI Is Driving It

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    AI is reshaping SaaS as flexibility, customization, and rapid prototyping replace rigid contracts. Learn how B2B leaders can modernize stacks, pilot AI-native alternatives, and measure real value faster. Read more.

  • AI Update, December 19, 2025: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments from the past week or so. Stay in the know.

  • 2026 B2B Marketing Strategies Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

    AI is everywhere. But how exactly will you fit AI into your B2B marketing strategy for the year ahead? Join three expert-led sessions revealing proven workflows and automations that speed up and simplify your team's work so your brand can be more efficient, effective, and profitable. Sponsored by ZoomInfo.

  • AI Update, December 12, 2025: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments from the past week or so. Stay in the know.

  • From Chaos to Control: Orchestrating AI Across Enterprise Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Most enterprise marketers use AI tools in isolation, creating inefficiencies and unclear ROI. A control tower approach coordinates systems, tasks, and teams for enterprise-wide impact. Read more.

  • AI Update, December 5, 2025: AI News and Views From the Past Two Weeks

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments from the past two weeks or so. Stay in the know.

  • Decoding AI's Org-Wide Marketing Impact

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    How do you navigate the seismic shifts AI brings to marketing? chiefmartec Editor Scott Brinker, the renowned visionary mapping the martech universe, delivers his unfiltered perspective on this world-changing tech directly to you. Sponsored by Snowflake.

  • How Natural Language Is Transforming Marketing Workflows

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Natural language interfaces (NLIs) are changing how marketers access and analyze data, enabling faster insights, better decision-making, and more efficient workflows. Read more.