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CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics
If the formula for measuring ROI is so straightforward, why do so many marketers struggle with it? They may be looking for their Y in the wrong place.
CONTENT TYPE: Article | TOPIC: Customer Experience
You have a great customer feedback program that gets you a mountain of data. But how do you spin that data into problem-solving gold? Here are three lessons from companies that successfully did just that.
When cookies are no more, we'll need to get data directly from customers. The best way to do that? Offer great experiences in exchange for information.
CONTENT TYPE: Article | TOPIC: Email Marketing
Apple's email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it's time to rise to the challenge and admit that open rate doesn't matter much, anyway. Here are four things that do.
CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics
This infographic from InfoTrust explores how to protect privacy without sacrificing data quality.
CONTENT TYPE: Master Class | TOPIC: Measurement & Analytics
Discover how to use Google Analytics 4 to improve your B2B marketing results. In this Master Class, data scientist and marketing whiz Christopher S. Penn walks you through GA4, from setup to data analysis. Chris shows you how the powerful AI-backed tools in GA4 can transform your understanding of your customers.
CONTENT TYPE: Article | TOPIC: Measurement & Analytics
Option 1: keep track of campaign data and metrics and do all the reporting by yourself, which can lead to exhaustion and human error. Option 2: let Data Studio do it for you. Let this article be your guide to the better option.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
We all know that the death of third-party cookies is imminent. But have we considered how to plan for other data collection methods? And what methods have been proposed? This article breaks down what you need to know.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
The piece looks at the importance of best-practices: defining your goals, analyzing the correct metrics, increasing interactions, being able to adapt, and using the right technologies.
CONTENT TYPE: Article | TOPIC: Marketing Content
As a marketer, you produce your content, you post it, you amplify it, and you're done, right? Not so fast. There's more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here's how.
You may think you have all the data you need to create effective marketing campaigns, but this article argues that many marketers overlook a crucial data type.
CONTENT TYPE: Article | TOPIC: Marketing Management
Rapid changes in revenue operations, revenue intelligence, and sales engagement can be confusing for marketers who are focused on content value. That's because their teams have incomplete data. Here's what's missing.
CONTENT TYPE: Article | TOPIC: SEO
If you're not yet using Google Search Console Insights to improve your SEO, it's time to start. More than just an analytics dashboard, GSCI answers specific SEO questions; best of all, it's completely free.
Creativity often drives marketing. But creativity is not measurable. To earn the right to experiment and be artistic in your marketing tactics, you have to first prove you're doing the science right—and that means learning to prove revenue.
So much of marketing is data-driven. But what makes data high-quality, and what are the advantages of vetting the data you use? This article covers the basics.
Industry events were famously difficult to measure ROI for... until they went virtual. Now, marketers can use the lessons learned from those virtual events to improve ROI measurement on hybrid and in-person events as well as digital ones.
Marketers are collectively sighing in relief at having two more years before the death of third-party cookies takes effect. So what should they do with that time? Prepare to fully use first-party data.
KPIs and metrics can indicate performance success for marketers. But what about creative teams? Check out some tips from CMOs for giving measurable feedback to creatives.
Tracking email KPIs goes far beyond simply monitoring your open rates. This article outlines other important metrics to use, and how to track them.
Marketers love metrics, but they don't always track the ones that bring the most value to their company. Here are three examples of metrics that should be retired, and three that should replace them.
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