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CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Communicate
In our age of information overload, engaging your audience is more challenging than ever. But what if, rather than trying to divert customers' attention, marketers could meet customers where they're already spending time?
CONTENT TYPE: Chart | TOPIC: None | ELEMENT: Plan
How many push notifications from an app are too many? At what point do consumers start disabling notifications and stop using apps?
CONTENT TYPE: Chart | TOPIC: Mobile | ELEMENT: Strategy
How important have smartphones become to modern life? Would consumers rather lose their phones or their wallets?
CONTENT TYPE: Chart | TOPIC: Websites | ELEMENT: Plan
Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor.
CONTENT TYPE: Infographic | TOPIC: Mobile | ELEMENT: Communicate
With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call functionality makes it easy for customers to reach you, and now technology provides for tracking and analytics as well.
CONTENT TYPE: Chart | TOPIC: Mobile | ELEMENT: Plan
Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky.
CONTENT TYPE: Infographic | TOPIC: Mobile | ELEMENT: Plan
SMS has grown to become a popular form of communication, and savvy marketers are figuring out how to use this channel for lead generation. The catch? People interact with SMS differently than with other channels, so be sure you're using SMS the right way.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Plan
Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the approach, according to recent research from AppsFlyer and Forrester.
Is the computer as we know it on its way out? As mobile usage continues to grow—and PC usage continues to decline—what does that mean for computers? And what does it mean for marketers as they try to keep up with changing consumer habits?
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Plan
It's no surprise that the number of Internet and social media users is growing, but the stats are staggering. Social media has penetrated much of the world, and mobile social use accounts for a large portion of it. Here are the stats marketers need to make sure they're keeping up.
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