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CONTENT TYPE: Infographic | TOPIC: SEO
This infographic from Brafton explores the similarities and differences between organic search and paid search marketing.
CONTENT TYPE: Article | TOPIC: SEO
It's easy to joke about Google's algorithms and mysterious methods of determining page rank. But SEO is measurable. Try these metrics.
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
Google debuted an early AI product, Bard, that isn't quite up to par with its competitors—namely ChatGPT. Will that affect Google's search dominance? This article explores some possibilities.
CONTENT TYPE: Podcast | TOPIC: SEO
Get ready to forget everything you thought you knew about SEO. Host George B. Thomas and guest Ryan Brock discuss the powerful approach of pillar-based marketing and becoming a topical authority in the eyes of Google.
CONTENT TYPE: Chart | TOPIC: SEO
Most healthcare digital marketers say they believe generative AI programs such as ChatGPT will improve search engine optimization (SEO), according to recent research from Tebra.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
"How to market on Instagram" is the marketing-related search term with the greatest malware risk, according to recent research from Beyond Identity.
This infographic from Semrush looks at which on-page optimizations have the biggest impact on search engine rankings.
Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help.
This infographic covers the major Google search engine updates, shifts in people's search behaviors, and SEO developments that occurred in 2022.
Google may have retired its official authorship markup, but that doesn't mean a creator's authority no longer matters. This article explores why including author information on a webpage can boost its ranking.
CONTENT TYPE: Webinar | TOPIC: SEO
How do you choose keywords and phrases you have a shot at ranking for? What kind of content and copy will give you the best chance of ranking in search results? How do you measure SEO success? Join digital marketing expert Andy Crestodina for this SEO Teach Me How session and discover the answers to those questions and more.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Content
Register now for the MarketingProfs Content Marketing Friday Forum and join industry experts who'll show you how your content could be working harder for you. Walk away with tactics to build brand awareness and trust, drive engagement, and earn you those elusive higher search rankings. Sponsored by DemandJump.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, according to recent research from WARC.
CONTENT TYPE: Sponsored Article | TOPIC: Writing
Web content is different from other forms of writing, and people consume it differently. The best-practices outlined in this article can help you create content that boosts your brand, improves SEO, and captures people's attention.
Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered.
Generative AI tools like ChatGPT are poised to affect some marketing writing roles, but their future in the world of search is slightly more complex. This article provides a breakdown of the possibilities.
Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to delivering relevant results in the future, according to recent research from Lucidworks.
Using imagery and video should be a high priority for a well-rounded SEO strategy. This article has five tips for using images and video to improve search results.
CONTENT TYPE: Sponsored Webinar | TOPIC: Martech
Too many search terms in paid search ad campaigns lead to a single landing page that can't possibly match the different search intents behind all those different clicks. The result? Wasted spend and missed leads. This free webinar offers you a way out—with a little help from your AI Content. Sponsored by Instapage.
What are the essential search engine optimization rules to follow? To find out, Semrush asked its social media audience.
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