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  • Do all digital ads need a CTA? Do you have to spend big money on PPC campaigns to see big results? No, and no, according to a study that busts some common PPC myths.

  • Maintaining high rankings in local search results can be very profitable for a business, but staying up-to-date on local search best-practices is not always easy. This infographic explains how you can make local search work for your business.

  • Using conversion rate optimization techniques in clickthrough-rate testing of title tags and meta descriptions can increase Web traffic (without dealing with search rank).

  • How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, and conversion rates?

  • Backlinks to your site are usually helpful—until they're not and they start to damage your search results. Here's how to disavow damaging backlinks by using Excel and other easily accessible tools.

  • Even without grabbing the top spot in search engine results pages, you can be at the top. How? "Featured snippets"! Here are the various featured-snippet types, along with step-by-step instructions on how to claim your spot at the top of SERPs.

  • Most Google initial search engine results pages (SERPs) now include a mix of classic organic results and Universal Search elements, such as informational snippets, images, maps, and videos, according to research from Searchmetrics.

  • Here are five ways to overcome low search volume and drive more revenue from your paid search campaigns.

  • Content is king, right? Well, not so fast. Technical SEO is vital, too. Follow these tips to make sure your content can be easily discovered online.

  • Search engines drove more total traffic than social networks to websites in 2017 for the first time in three years, according to recent research from Shareaholic.

  • Exceptionally strong content can help you fulfill many goals at once: increasing website traffic, earning backlinks, and reducing bounce rate. Here's how to create that type of content.

  • Many marketers see a return on Google AdWords, but they don't know which keywords are performing best. Here's how you can understand that key info and make your AdWords advertising even more effective.

  • Does SEO really have to be so complicated? Sometimes, maybe yes, but asking yourself some basic questions can often lead you on a path to SEO success. See where you land on this flowchart.

  • Both PPC and SEO are incredibly valuable components of your search engine marketing strategy, but they are even more powerful—and can get you even better results—when they come together.

  • If you produce a marketing video but no one watches it, does it have any impact? Videos must be optimized for search to have the reach and ROI you want. Here are three tips to improve your video SEO rankings.

  • If you want to drive high-value prospects to your site, you've got to use the right keywords. Here are some valuable tips and tools to help you improve your website's rankings.

  • SEO and content marketing, particularly blogging, are a powerful combination that can build your website's authority and drive valuable search engine traffic to your site. But content marketers tend to make these five SEO mistakes. Here's how you can avoid them.

  • Google can be secretive about its search algorithm updates. Check out this list of the top 11 updates of 2017 to learn about key changes and to make sure your site isn't being penalized.

  • YouTube had the biggest gains in number of searches on Google search last year, and Reddit had the biggest drop, according to recent research from Searchmetrics.

  • Marketers say social media, on-site optimization, and content creation are their top search engine optimization (SEO) priorities this year, according to recent research from Clutch.