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  • Anatomy of an Email: Content

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    What should you write about? How much should you write? Your email creative—and your success—depends on your goals. Define your goals to define your content.

  • Anatomy of an Email: Images

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Stock photos, graphics, videos, GIFs: Images in your email define your style and convey information. Here's what the data says about successful images in your email marketing—and what to avoid.

  • Anatomy of an Email: CTAs

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Email marketing is just that: Marketing. Getting people to take action. Learn how to craft a compelling call to action (CTA) so people respond the way you want them to more often.

  • Anatomy of an Email: Letter Format & Signatures/PS

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    The most overlooked, yet essential, part of any sales letter? The ending! Learn how to use your signature to strengthen your authority and a postscript (P.S.) to reinforce your email's main message.

  • Types of Emails Overview

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Should you send promotional emails or informational newsletters? Discover the strengths of each and how to write them to connect with your audience.

  • Offer Emails: How to Do Them the Right Way

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    With email marketing, there's plenty of wrong ways to promote your offer. Discover how to present your solution in a way that increases your clicks and response.

  • Newsletter Emails: You Can Be Doing More (Literally)

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    When it comes to sharing information that's relevant to your client: How much is too much? Here's the (surprising) data that says you can be doing more.

  • Metrics and Trigger Emails

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Email automation—a reader does this, your system responds with that—can be beneficial or detrimental to your relationship with your audience. Know the effects of your triggers (and how to fix them).

  • Building Deliverability and Reputation

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Why send emails if they're not delivered? Learn to build (and keep) your reputation so your emails get delivered to the Inbox—increasing the chances they'll generate a response.

  • Use the Right Data in the Right Ways

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Email service providers give you a lot of data. What's important? And what can you safely ignore? Find out what really matters and how to use that data to improve your email marketing.

  • Timing and Frequency DOES Matter

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Does it matter when you send your emails? You bet it does. Learn the best days and times, in general, to send emails—and how to adjust your timing based on your own results.

  • To Automate or Not Is the Wrong Question

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Without automation you'll be stuck at your desk waiting for the best moment to send your message. Learn how to automate your email marketing, freeing your time and improving your response rates.

  • Do This, Not That: Small Things, Big Impact

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Get the quick and easy tactics, adjustments, and changes that impact email marketing today, based on data and testing (not conjecture and guesswork).

  • What's Next? Where Is Email Marketing Heading

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Online marketing is always changing—just think of the death of cookies. Learn why email marketing will continue to grow in importance in your marketing stack and how you can use email to take advantage of the marketing changes coming your way.

  • Three Tips to Keep Top of Mind for Your Next Email Service Provider RFP

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    There's nothing particularly thrilling about writing RFPs. But when it's time to switch email service providers, the sheer number of options basically requires you to write them. Here are three tips to make the process less painful.

  • Enterprise Email Marketing: Top Trends and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Marketers at large companies plan to focus their email strategies more on automation and mobile-friendly design in the year ahead, according to recent research from OMI and Ascend2.

  • 10 Pro Email Tips for Peak Inbox Performance

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Email deliverability is make or break for so much of your marketing. After all, email is probably your most dependable and lucrative channel for reaching current and potential customers. But if your emails don't land in their inbox... you might as well not email! In this webinar, you'll learn not just how to get into your subscribers' inboxes—but also give them a great brand experience. Sponsored by MessageBird.

  • Six Steps for Branding Your Emails Like a Pro [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Through strong branding, you can ensure your messages stand out in inboxes, spark recognition with current customers, and build familiarity with new audiences. So, how can you brand your emails like a pro?

  • How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    This article explores why it's important to build campaigns that elicit the behaviors you wish to see your leads displaying, and how to do that effectively—through marketing automation.

  • How to Land Your Holiday Emails in the Inbox

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Want to meet or beat your 2022 holiday email marketing goals? Join this webinar to learn three simple things you can do right now to help your fourth quarter emails perform... before the holiday rush. You'll also learn which pitfalls to avoid and how to stay out of the spam folder. Sponsored by ZeroBounce.