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  • Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express.

  • There are plenty of smart, responsible ways for social media marketers to use AI in B2B marketing. Join Andy Crestodina for practical strategies for using ChatGPT to boost LinkedIn performance, generate engaging content, and create impactful social assets at this MarketingProfs free webinar.

  • Gen Zers say social media's impact on their mental health is complicated—that the platforms often spark negative emotions while also often improving their mood—according to recent research.

  • See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.

  • Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and attracting more talent? If so, you may want to consider an employee advocacy program.

  • What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers.

  • New prospects discover multilocation brands through search and social media. But if the algorithms don't trust your brand, how will prospects find you? Don't remain invisible online. Learn how to build "machine trust" with these algorithms to get in front of more prospects. Sponsored by Yext.

  • What is the most highly rated social app in various countries around the world? To find out, researchers examined the global ratings of 1,493 popular apps.

  • YouTube Shorts—content pieces that are 60 seconds long or less—now consistently get more engagement and views on the platform than longer videos, according to recent research.

  • Analytics Friday Forum

    Friday Forum

    Data-driven marketing is great—when you understand the data. But too often, marketers don't know which data matters or what it all means! Join industry experts to demystify your data collection and analysis, and discover how to prove marketing's ROI to the C-suite.

  • What major benefits are marketers reporting from the use of generative AI in their social media strategies? What are the top challenges they're facing?

  • This infographic explores how the concept of rhythm—building a relationship between different elements to create harmony—can be applied to social media content.

  • Consistent success with social media marketing is driven by understanding what's working and what's not. And for that, you need to know which key performance indicators to measure.

  • This infographic looks at how marketers are increasingly embracing lo-fi, authentic content and experiences over highly polished messaging.

  • Americans are becoming familiar with virtual influencers and considering purchasing products endorsed by those influencers, according to a recent survey.

  • Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success. Read more.

  • Why do so many brands post content on social media that taps into nostalgia? This infographic explores this trend and looks at how you can go old school with the pieces you post.

  • People in South Africa, Brazil, and the Philippines spend the most time per day, on average, looking at social media platforms on their phones, computers, and other screens, according to recent research.

  • What are the foundational elements of social media marketing success? According to this infographic, they are: community, content, curation, creation, connection, conversation, and conversion.

  • Some 43% of small business owners say they oppose a potential US ban of TikTok, according to a recent survey.