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Are you looking for the best resources to help you master Social Media Marketing? Look no further! Our Social Media Marketing Resources provide you with the best tools and tips to help you succeed in your marketing efforts. From the latest trends and strategies to helpful tutorials and guides, we have everything you need to become an expert in Social Media Marketing. Start your journey today!
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CONTENT TYPE: Article | TOPIC: Social Media Marketing
Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.
CONTENT TYPE: Chart | TOPIC: Social Media Marketing
Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research.
What makes TikTok thumbnails successful? Do videos with images that spark certain emotions and use certain colors tend to perform better? To find out, Adobe Express analyzed the thumbnails of 300 TikToks.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
This infographic looks at the history of Reddit, which has been growing rapidly in recent years. It covers major events in the platform's history, from its founding in 2005 to the summer of 2023.
CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media Marketing
Social media marketing can be expensive because B2B SaaS companies often struggle to convert those leads into paying customers. But that's only if you rely on third-party data and have a bad offer! Discover a framework that lets your SaaS company target and convert dream clients with social media advertising. Sponsored by Directive Consulting.
CONTENT TYPE: Video | TOPIC: Marketing Content
Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up!
CONTENT TYPE: Video | TOPIC: Social Media Marketing
Ever felt like your B2B social media content is just not hitting the mark? Well, you're not alone. This episode dives deep into the art and science of creating B2B social media content that fuels human connection.
CONTENT TYPE: Article | TOPIC: Public Relations
When news drops, it hits seemingly every social platform at once. It can be hard for a brand to stand out among all the noise. Following the tips in this article for better social media PR.
Do you want to tap into the reach and expertise of YouTube creators, but you aren't sure where to begin? In this infographic, Semrush covers how to get started with influencer marketing on the video platform.
CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content
Content marketing is all about Creating, Connecting, and Sharing. And thanks to social media, you now have more channels (and challenges) than ever before. Looking to get ahead of the pack and build a buying audience with your content marketing? Then come exchange ideas at this content marketing roundtable. Moderated by Ashley Faus.
CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions
Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads into a demand-generation machine.
CONTENT TYPE: Chart | TOPIC: Marketing Content
Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge.
CONTENT TYPE: Video | TOPIC: Customer Experience
In the latest episode of the Marketing Smarts Live Show, Demandbase's Justin Levy emphasizes the importance of partnerships over transactions—i.e., mutually beneficial activities. That's a particularly important approach in the case of B2B influencer marketing and private communities.
Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of posts in various formats (video, image, reel, link, etc.).
Are you closing the door on Instagram leads? Get their attention and invite them in using these 10 simple tactics.
Have business owners signed up for Meta's new Threads social network? If so, how do they plan to use it? To find out, researchers at B2B Reviews surveyed 417 business owners across generations.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
"How to market on Instagram" is the marketing-related search term with the greatest malware risk, according to recent research from Beyond Identity.
All the hype surrounding the metaverse might seem like a good incentive for marketers to just jump on the bandwagon and try anything, follow trends, see what sticks. But that's not the way to go.
Unlike other social content, comments can't be planned and scheduled for the balance of the year or quarter. Comments require ongoing communication, and that makes them powerful marketing tools.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the platform achieved in 2022, according to recent forecasts from WARC.
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