Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: None | ELEMENT: None
Your offer—or, more specifically, how compelling it is—will determine whether or not your target audience will gobble up what you are selling.
Especially if you're targeting the twenty- and thirty-somethings who make up the core of the Millennial demographic, here's a handful of email marketing tips that will help you to boost engagement.
CONTENT TYPE: Chart | TOPIC: None | ELEMENT: None
How do B2B marketers measure content marketing success? Which metric do they say is most important? Which tactics do they use? What increases content effectiveness? What do the most effective B2B marketers do differently?
How do the online content consumption habits of Millennials, Generation Xers, and Baby Boomers differ?
Developing B2B case studies is not without its challenges, but those who do it well can reap serious rewards—including reduced sales cycles, market share growth, and increased visibility among key stakeholders.
The demand for B2B content has dramatically increased. It's also flooded copywriter ranks with raw recruits who can waste your time and money. But you can avoid copywriting disasters.
At a time when marketers are challenged to furnish steady streams of engaging content, curating other people's content is an effective tactic. Still, it merely shifts the challenge to "How do I identify and curate valuable content?"
CONTENT TYPE: Webinar | TOPIC: Writing | ELEMENT: Create
In this PRO seminar, we'll take a closer look at some of the benefits of crappy first drafts including how they make you feel better about yourself, allow you to use momentum, and help with planning. You'll leave with an understanding of why you shouldn't be ashamed of a crappy first draft but rather how to embrace the idea and write faster, better, and more fluently.
Often, great ideas come to us when we least expect them, but it's annoying when we can't generate content on deadline. Still, don't worry, this is the 21st century... We have technology and experience on our side.
CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: None
You pour weeks into preparing for launch. You finally release the product and eagerly wait for sales to pour in. Yet, they don't. You blame the product: Should we add features? Are the colors wrong? But maybe, your copy is what's falling short.
For most marketers, coming up with content ideas is easy at first. We have them when we are at the gym, driving to work, or sitting at our favorite coffee house. But after a while, the well starts to run dry.
If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra.
Grab your customers' attention and get them to respond to your television and radio ads by following these seven tips based on 25 years' experience crafting direct response commercials.
Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.
Believe it or not, the Declaration of Independence follows a simple formula dating back thousands of years to one of the original thought leaders about the art of persuasion: Aristotle.
CONTENT TYPE: Infographic | TOPIC: Writing | ELEMENT: None
Want to write a powerful customer case study that resonates with your audience? Then check out the following do's and dont's of crafting a successful case study.
With all the buzz about and the allure of content marketing, jumping in quickly and then not seeing the expected results happens a lot. Here are three common mistakes and some ideas for how to avoid them.
These days, PR is not just about getting immediate coverage: It is also about the secondary (i.e., curated) coverage that can make all the difference in winning the attention of the desired audience.
CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Management
How a business presents its services to potential customers is of paramount importance. And you may get just one shot at it...
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Management
Keep me signed in
Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!