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CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Most people say they worry that brands are collecting data without their permission and they do not trust brands to protect their personal data, according to recent research from Twilio Segment.
CONTENT TYPE: Infographic | TOPIC: Management
This infographic provides a flowchart showing when group meetings should be held and when you'd be better served taking a different approach, such as using a project management tool or sending an email.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
Most marketers at small and midsize businesses say they believe that marketing tools powered by artificial intelligence will help them save time, keep headcount in check, and limit costs, according to recent research from Unbounce.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
Which metrics should be you paying attention to? This infographic looks at at the essential KPIs to track on seven major platforms: Facebook, YouTube, Instagram, LinkedIn, Pinterest, TikTok, and Twitter.
CONTENT TYPE: Chart | TOPIC: Content
The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren't always available.
CONTENT TYPE: Chart | TOPIC: Account-Based Marketing
A third of B2B marketers who use account-based marketing (ABM) say they have seen a return on investment of more than 50% from the strategy, according to recent research from Demand Spring.
CONTENT TYPE: Infographic | TOPIC: Email
This infographic from IRC Sales Solutions provides an example of a successful sales outreach message and then looks at what exactly makes it work so well.
CONTENT TYPE: Infographic | TOPIC: Websites
This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access is growing globally.
CONTENT TYPE: Chart | TOPIC: Career Management
Why have so many people quit their jobs over the past few years? Is this 'Great Resignation' simply a case of workers finding better opportunities within the same industry, or is something deeper going on?
Optimism for the US economy has plummeted among senior marketers, according to recent research from The CMO Survey.
CONTENT TYPE: Infographic | TOPIC: Events
Are in-person business events making a comeback? To find out, Bizzabo conducted a survey in June and July 2022, among 234 event organizers.
CONTENT TYPE: Infographic | TOPIC: Social Media
People in Brazil, India, and China are the most likely to say they've bought something because a celebrity or influencer promoted it. That's according to a survey conducted by Statista of people ages 18-64 in eight countries.
Many marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent research from RSW/US.
Bloggers say it takes more than four hours, on average, to write a blog post, according to recent research from Orbit Media.
How did the pandemic change workplace communication? Which technologies saw jumps in usage? What types of communication do workers now prefer? This infographic from Expert Marketing delves into those questions.
CONTENT TYPE: Infographic | TOPIC: Career Management
Which responsibilities do the best sales managers excel at? To find out, researchers at Rain Sales Training conducted a survey of more than 1,000 sellers and sales managers.
Nearly one in five senior B2B marketers say their martech stack is more complex than a black hole, according to recent research from Anteriad and Ascend2.
Nearly half of B2B salespeople say their jobs are now more difficult compared with pre-pandemic times, according to recent research from Jiminny.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic from Giraffe Social Media explores the psychology of six colors commonly used by marketers: red, blue, yellow, orange, green, and purple.
CONTENT TYPE: Infographic | TOPIC: Customer Experience
Providing a great customer experience is essential to reducing churn and driving repeat sales. So, how can you ensure you're delivering an experience that meets—or even exceeds—expectations?
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