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CONTENT TYPE: Infographic | TOPIC: Account-Based Marketing
The account-based marketing (ABM) approach, in which organizations focus on best-fit accounts (rather than individuals as standalone leads), requires close coordination between Marketing and Sales.
CONTENT TYPE: Chart | TOPIC: Branding
Four American tech companies have the world's most valuable brands this year, according to recent research from BrandZ.
CONTENT TYPE: Infographic | TOPIC: Management
Ninjas like to hide out in Needham MA, geniuses bring their smarts to New York City, and jedis use the Force in Washington DC, according to recent research.
B2B marketers say the biggest challenge they face in trying to amplify their brand is not having a clear strategy, according to recent research from ON24 and NetLine.
CONTENT TYPE: Infographic | TOPIC: Content
Marketers looking to spice up their content might want to look for inspiration in fashion and entertainment magazines that have traditionally targeted women.
CONTENT TYPE: Chart | TOPIC: Metrics & Measurement
Customers say they are most likely to be motivated to take brand surveys if they are going to be rewarded for their opinions, according to recent research from DISQO.
CONTENT TYPE: Chart | TOPIC: Management
B2B buyers say the top challenges they face with their current vendors are slow/inefficient responses to questions, inconsistent pricing, and a lack of transparency into inventory, according to recent research from PROS.
CONTENT TYPE: Infographic | TOPIC: Writing
Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question the quality of your work. So how can you discover your writing genius even when you feel empty?
CONTENT TYPE: Infographic | TOPIC: Search
Effective SEO isn't just about improving your website structure, performance, and content; it's also about signaling the right things to search engines via external pages and platforms.
CONTENT TYPE: Chart | TOPIC: Mobile
Marketers say running full-screen video ads is the most effective approach for driving mobile app installs, according to recent research from AdColony.
CONTENT TYPE: Chart | TOPIC: Public Relations
Most public relations professionals say they're confident about the value they've been providing during COVID-19 but they are also grappling with more burnout and stress because of the pandemic, according to recent research from BuzzStream and Fractl.
CONTENT TYPE: Infographic | TOPIC: Social Media
Instagram carousels enable marketers to share multiple images and videos in a single post; as a result, they can be a highly effective way to stand out on the social network.
The COVID-19 pandemic has forced many companies to shutter offices and ask their staffs to work from home. While this shift has been hugely disruptive, it may also benefit both businesses and employees in key ways.
CONTENT TYPE: Chart | TOPIC: Account-Based Marketing
The two biggest challenges facing companies trying to execute account-based marketing (ABM) programs are data quality issues and a lack of budget, according to recent research from Demandbase.
CONTENT TYPE: Chart | TOPIC: Events
Nearly three-quarters of organizers of B2B exhibitions say they've had to cancel at least one in-person event because of the COVID-19 pandemic, according to recent research from The Center for Exhibition Industry Research (CEIR).
CONTENT TYPE: Infographic | TOPIC: Demand Generation
Consistently generating high-quality leads lies at the heart of an effective B2B marketing strategy, helping to drive revenue and ensure sustained growth.
Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization.
CONTENT TYPE: Chart | TOPIC: Content
Concise, easy-to-read e-commerce landing pages that use positive language and create a sense of anticipation tend to have better conversion rates, according to recent research from Unbounce.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to recent research from Ascend2.
Explore how strategic gifting can be leveraged at every stage of the sales funnel to capture attention and express appreciation.
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