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CONTENT TYPE: Chart | TOPIC: Marketing Strategy
The digital channels B2B firms are investing in most this year are social media (52% of B2B marketers say their company has increased budget for), content marketing (44%), and paid search (32%).
CONTENT TYPE: Infographic | TOPIC: Content
How can you write content that resonates with your audiences? To help marketers become more effective writers, the content team at Semrush took a look at their own tactics.
CONTENT TYPE: Infographic | TOPIC: Social Media
How well do Instagram Reels campaigns perform? To find out, Social Insider looked at data from 352,616 Instagram Reels published between June 2021 and June 2022.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
B2B technology buyers are turning to vendor representatives less than ever and are increasingly relying on self-service resources, according to recent research from TrustRadius.
CONTENT TYPE: Chart | TOPIC: Public Relations
More than three quarters of comms and PR professionals say their volume of work has increased over the past few years, according to recent research from Ned’s Job of the Week and Sword and the Script Media.
This infographic looks at how the digital audio market is evolving, including which formats and technologies are on the rise. It also delves into the current state of digital audio advertising and explores how marketers can boost the impact of their audio campaigns.
CONTENT TYPE: Infographic | TOPIC: Management
Changes in the workforce are transforming what motivates employees. This comprehensive infographic delves into how employers can win the hearts and minds of today's workers by using both tried-and-true and cutting-edge techniques.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Television CPMs have gone up 31% since 2019—the steepest increase in more than two decades—and they are up 10% year-over-year in 2022, according to recent research from WARC Media.
CONTENT TYPE: Chart | TOPIC: Career Management
Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers?
CONTENT TYPE: Infographic | TOPIC: Career Management
This infographic explores the backgrounds of 20 CMOs at leading brands, including JPMorgan Chase, Snap, McDonald's, Salesforce, and TikTok.
This infographic explores 25 tips for optimizing your Twitter profile, finding the most effective content for your tweets, and boosting reach.
CONTENT TYPE: Chart | TOPIC: Branding
Apple is the most valuable brand in the world and is on track to become the first trillion-dollar brand, according to recent research from Kantar BrandZ.
Average salaries for digital marketing professionals in the United States have jumped by nearly a quarter over the past three years, according to recent research from MarTech and Chiefmartech.
Explore eight approaches for coming up with great infographic ideas, from looking to solve a burning problem to finding ways to highlight extreme cases.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
B2B tech marketers are increasingly investing in brand marketing and are still struggling to measure ROI in 2022, according to an infographic from Jones PR.
CONTENT TYPE: Chart | TOPIC: Management
In-house creative teams have been growing in size and increasingly focusing on strategy, according to recent research from Lytho.
CONTENT TYPE: Chart | TOPIC: Social Media
Businesses use social media listening most to attract new customers (17% cite as their primary motivation), provide better customer service (16%), and better understand customer preferences (16%).
Which workplace skills are Americans researching on search engines? To find out, Preply looked at Google Trends search data for 572 keywords related to professional skills.
To find out the best times to post on social media, CoSchedule analyzed 37,219,512 social media messages from more than 30,000 organizations. An infographic summarizes the findings from the research.
Ease of use is the top consideration for B2B firms when they evaluate new customer relationship management (CRM) solutions, according to recent research from Insightly and Ascend2.
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