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CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Did you know that 77% of B2B buyers don't talk to a salesperson until they have done their own research? That's one of the data points covered in this infographic from Growth Strategies 101.
CONTENT TYPE: Infographic | TOPIC: Demand Generation
Effectively generating leads often requires following a lengthy path that includes everything from developing a strategic plan to measuring performance. This infographic from Orbit Media Studios covers each essential element of that journey.
CONTENT TYPE: Chart | TOPIC: Content
Most people say their perception of a company changes when they notice that it has made a grammar mistake, according to recent research from Tidio.
CONTENT TYPE: Chart | TOPIC: Branding
Americans say Patagonia, Honda, and Moderna have the best reputations among high-profile companies, according to recent research from The Harris Poll and Axios.
When looking to drive growth marketers typically focus on demand marketing. However, recent research shows that a more balanced investment between brand and demand marketing can be highly effective.
CONTENT TYPE: Infographic | TOPIC: Management
With hiring picking up in the United States, why are some job seekers not accepting offers? According to recent research from Talroo, various forces are influencing those decisions.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
If you want to influence B2B purchasing decisions, start by uncovering the potential buyer's full set of concerns and needs, according to recent research from RAIN Group.
What does it mean to be a 'buyer first' salesperson? To find out, LinkedIn Sales Solutions surveyed more than 400 buyers and 400 sellers in the United States and Canada.
CONTENT TYPE: Infographic | TOPIC: Branding
A brand audit is an in-depth examination of your brand to identify what you’re doing well, spot areas for improvement, and assess your position in the market compared with your competitors. So, how exactly do you conduct one?
CONTENT TYPE: Infographic | TOPIC: Social Media
Clubhouse, an audio-only social media app, has been getting lots of buzz recently. But what exactly is it, and how does it work?
Marketers say their biggest challenge with freelance content creators is the time they need to spend managing those freelancers and bringing them up to speed on brand guidelines, according to recent research from Skyword.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research from SharpSpring Ads and Ascend2.
This recent infographic from LinkedIn Marketing Solutions explores how B2B marketing can be fascinating—and even brilliant—when it's rooted in human emotions.
CONTENT TYPE: Infographic | TOPIC: Career Management
Writing about your experiences and aspirations can have a wide range of personal and professional benefits. This infographic from Opyrus explores the power of personal storytelling and how it helps both mental and physical health.
Most B2B marketers say they do not spend enough time on content amplification, according to recent research from Converge.
B2B firms are most likely to turn to marketing agencies for help with search engine marketing, social media management, brand mission development, and brand messaging development, according to recent research from Provoke Insights.
Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research from Social Insider.
Why isn't your brand memorable? It might be because you're failing to present your brand consistently or because you've failed to develop a unique selling proposition.
CONTENT TYPE: Chart | TOPIC: Social Media
Younger adults in the United States are much more likely to use Instagram, Snapchat, and TikTok compared with older adults, according to recent research from the Pew Research Center.
Digital-first creates customer experience challenges for B2B enterprises, while demand gen and brand positioning become the top priorities, according to the B2B Marketing Monitor study conducted by B2B International.
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