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CONTENT TYPE: Podcast | TOPIC: Marketing Content

MarketingProfs storytelling subject matter expert and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results.

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

Marketing veteran Mark Harari talks positioning and crisis communication, and he shares tips from his new book, Lobster on a Cheese Plate.

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

Customer insights master Debbie MacInnis and positioning expert Allen Weiss join us to talk about two strategic areas in which organizations are struggling.

CONTENT TYPE: Podcast | TOPIC: Branding

Brand strategist Nick Westergaard, author of 'Get Scrappy' and 'Brand Now,' breaks down the process of building a standout brand.

CONTENT TYPE: Podcast | TOPIC: Customer Experience

Fresh off a MarketingProfs webinar, Bobby Lehew joins us to answer questions we didn't get to in the Q&A. We talk about where powerful stories come from, how to connect with your audience, and why it's OK to quit on bad books. And more.

CONTENT TYPE: Podcast | TOPIC: Public Relations

Ursula Ringham, head of global influencer marketing for SAP, joins us to talk about influencer marketing, building communities, and going to college for 30 years.

CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

AJ Wilcox joins the Marketing Smarts podcast to talk all things LinkedIn advertising. The do's and don'ts, the common errors marketers make, and ways you can get the most out of even a limited spend.

CONTENT TYPE: Podcast | TOPIC: Customer Experience

Jill Thomas, CMO of PGA TOUR Superstore, explains how she digitized the high-touch retail experience of buying golf equipment and achieved record-breaking sales and growth during a pandemic.

CONTENT TYPE: Podcast | TOPIC: Marketing Content

Getty Images Chief Marketing Officer Gene Foca joins Kerry O'Shea Gorgone on the Marketing Smarts podcast to talk about how stock photos and videos can boost the effectiveness of your branded content, and how preferences about content are changing.

CONTENT TYPE: Podcast | TOPIC: Marketing Management

Keith Jennings joins us to share thoughts and insights on the profound and world-changing impact that a single person can have on an organization.

CONTENT TYPE: Podcast | TOPIC: Career Development

Loni Stark, vice-president of strategy and product at Adobe, opens up about managing an enterprise team remotely and bringing your whole self to work, as well as how creative pursuits outside of work can improve on-the-job performance and satisfaction.

CONTENT TYPE: Podcast | TOPIC: Branding

Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others struggle just to hold on.

CONTENT TYPE: Podcast | TOPIC: Customer Experience

Evolutionary psychology and digital marketing expert Tim Ash shares insights from his book 'Unleash Your Primal Brain: Demystifying How We Think and Why We Act.'

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

No two people are better-suited to help us move into a world of weird marketing—marketing based on ideas derived from divergent thinking—than Scottt Trobaugh and Cliff Lewis from Godfrey. Let's bring the weird to B2B marketing.

CONTENT TYPE: Podcast | TOPIC: Marketing Content

Author, speaker, and showrunner Jay Acunzo analyzes three clips from a Marketing Smarts podcast interview with Alan Alda and distills lessons from it that will help you to conduct better interviews and create more effective content.

CONTENT TYPE: Podcast | TOPIC: Marketing Management

Minter Dial shares advice on leadership from his latest book, You Lead: How Being Yourself Makes You a Better Leader.

CONTENT TYPE: Podcast | TOPIC: Customer Experience

Unlocking the nuances of the human brain in relation to marketing is a fascinating area of study. Nancy Harhut joins us to talk psychology, behavioral sciences, questionable experiments, and how these all relate to marketing.

CONTENT TYPE: Podcast | TOPIC: Branding

Zendesk went through a complete reinvention and rebranding process in less than a year as a result of what its customers were telling the company during the pandemic. Lisa Kant joins us to discuss how to fulfill changing customer expectations and what advantages marketing generalists have in a post-pandemic world.

CONTENT TYPE: Podcast | TOPIC: Public Relations

Speaker, author, and influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand.

CONTENT TYPE: Podcast | TOPIC: Customer Experience

Marketers can truly have a fundamental impact on their audience's quality of life. Jasmine Gee joins us and shares how she's used marketing to help with the Covid-19 vaccine rollout and how she's connected with her audience in a profound way.