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CONTENT TYPE: Podcast | TOPIC: Branding

Zendesk went through a complete reinvention and rebranding process in less than a year as a result of what its customers were telling the company during the pandemic. Lisa Kant joins us to discuss how to fulfill changing customer expectations and what advantages marketing generalists have in a post-pandemic world.

CONTENT TYPE: Podcast | TOPIC: Public Relations

Speaker, author, and influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand.

CONTENT TYPE: Podcast | TOPIC: Customer Experience

Marketers can truly have a fundamental impact on their audience's quality of life. Jasmine Gee joins us and shares how she's used marketing to help with the Covid-19 vaccine rollout and how she's connected with her audience in a profound way.

CONTENT TYPE: Podcast | TOPIC: Career Management

Push Mind and Body founder Cate Murden, an expert in corporate wellbeing, mental health, and human performance, shares "high-potential hacks" based on the daily behaviors of high-performing people.

CONTENT TYPE: Podcast | TOPIC: Career Management

How can we marketers build up our own brand (collectively) and ensure that Marketing is included in organizational-level decision-making? Michael Barber shares his insight and experiences as we tackle some of the challengers marketers are facing in 2021.

CONTENT TYPE: Podcast | TOPIC: Career Management

25-year Silicon Valley executive Christina Del Villar offers insight into how marketers can make themselves valuable throughout the customer journey (and make sure the right people notice).

CONTENT TYPE: Podcast | TOPIC: Customer Experience

What makes a memorable customer experience? How can brands differentiate themselves via the customer experience they provide? CX wizard Jeannie Walters shares her insights, including how understanding what's in your customers' hearts is key to success.

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

How do you earn (and keep) people's trust after a year like 2020? Stephen Denny shares insights from his new book (co-written with Paul Leinberger), Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World.

CONTENT TYPE: Podcast | TOPIC: Customer Experience

Andy Cabasso, founder of Postaga, joins Marketing Smarts to talk all things customer service, including what 2021 is going to look like and how we can use CS to take on the giants in our industries.

CONTENT TYPE: Podcast | TOPIC: Management

Keith Richey of LinkedIn shares what CMOs have been doing this year and why your corporate culture is likely what got you through 2020 (and why it's your most important asset heading into 2021).

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

Ty Heath of LinkedIn's B2B Institute shares new research about the changing behaviors and attitudes of the new B2B decision-makers.

CONTENT TYPE: Podcast | TOPIC: Events

In this episode of Marketing Smarts, five MarketingProfs B2B Forum speakers and attendees come together to reflect on this year's event, including what made it special for each of them.

CONTENT TYPE: Podcast | TOPIC: Public Relations

Bonnie Rothman and Judy Kalvin from Company B show us ways to humanize our brand, teach us how to start thinking about our brand as legendary, and show the power of a well-told founder's story.

CONTENT TYPE: Podcast | TOPIC: Management

Three MarketingProfs PRO members talk with our podcast hosts, and special guest co-host Chris Brogan, about how they've come back stronger after the pandemic hit in March, and lessons they've learned about reclaiming success from disruption.

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

Mike Betzer, SVP and GM at Khoros Care, dives into the history of the 800 number, long distance dialing, personalized messaging, and MCI—all in an effort to get to the heart of why companies struggle to really talk to their customers.

CONTENT TYPE: Podcast | TOPIC: Management

As marketers, we compete for our audience's attention—and struggle to focus attention on our own work. Rob Hatch, CEO of Owner Media Group and author of the book Attention!, shares advice and insights from his book.

CONTENT TYPE: Podcast | TOPIC: Customer Experience

Christian Selchau-Hansen, CEO and co-founder at Formation.ai, talks about smoking meat, brand loyalty, the price of brisket in Ireland, customer experience, data collection, and much more! Tune in and learn how to build a loyal following through a four-step process.

CONTENT TYPE: Podcast | TOPIC: Social Media

Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson offer insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from their book, the Ultimate Guide to Social Media Marketing, co-written with Eric Butow.

CONTENT TYPE: Podcast | TOPIC: Content

Lindsay Tjepkema, the CEO and a co-founder of Casted, talks about going behind the scenes of a podcast about podcasts, while on a podcast. It gets pretty meta! She also shares some brilliant marketing advice for anyone who has (or wants to start) a podcast.

CONTENT TYPE: Podcast | TOPIC: Customer Experience

Jason Dorsey, co-author of the new book Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It, joins Marketing Smarts to talk about what Gen Z wants from a brand, how to earn their brand loyalty, and how to stoke engagement among this valuable group.