For the purposes of this example, consider a purchase of a notebook computer.
Below are 8 options for this computer.
They differ in 3 basic benefits (weight, the length of the battery life, and the price).
Rank order these 8 options from 1-8 by assigning 8 to your most preferred option and 1 to your least preferred option (it is very important that you assign 8 to your most preferred option.)
ABOUT THE AUTHOR
Allen Weiss is the founder MarketingProfs and a long-time mindfulness teacher. He is a senior teacher at InsightLA.org, where he has practiced and taught mindfulness for 20 years, and the founder and former director of Mindful USC at the University of Southern California. His "Basics of Mindfulness" class was noted as the Best in Los Angeles by Los Angeles Magazine.
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