When Mary Meeker peers into the future, we listen. This week, the famed analyst released her annual report on Internet trends, and there were some standout mobile findings.
For example, did you know we're reaching to our smartphones an average of 150 times per day? (Hey, smart watches, that's your cue.)
What else marketers need to know...
In the next decade we will likely see the rise of wearables, drivables, flyables, and scannables.
Brands like Ford and Saab are already pushing drivables—or truly "smart" cars. And just this week, Dominos introduced the "DomiCopter," a drone that flies pizza right to your door. No more pizza sitting in traffic and getting cold.
China is also leading in mobile, by smartly making use of tech like on-demand delivery services, bid-to-win apps, and QR codes.
Marketers should note overseas innovation to make sure they're taking advantage of technology trends.
For more on what we learned from Meeker, check out this week's video, above.
You may like these other MarketingProfs articles related to Mobile:
- Four Rules for Riding the Texting Wave Before It's Gone
- How to Perform a Competitive Analysis of the Mobile App Market
- The State of SMS Marketing in 2022
- Why People Opt Out of (And In to) Mobile Notifications From Brands
- What People Use Their Smartphones for While at Work
- Five SMS Campaigns for B2B Marketers to Try