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Three Ways to Use Customer Data to Deliver the Brand Experience Your Customers WantMarketing is not about bombarding customers with messages and hoping they'll purchase a product; it's about gathering data and listening to what they want. Here are four ways to use data to deliver the end-to-end experience customers are craving.
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![Image for The Surprising Effects of Business vs Leisure Travel on Your Health and Wellbeing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200116-infographic-lg.jpg)
The Surprising Effects of Business vs Leisure Travel on Your Health and Wellbeing [Infographic]Business travel—seeing the world and enjoying great food—is great. Except when it isn't. It turns out that business and leisure travel have differing effects on personal health and well-being, even though in both cases travel disrupts our daily routines.
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![Image for The Business Benefits of Being More Pirate: Sam Conniff on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200116-podcast-sam-conniff-lg.jpg)
The Business Benefits of Being More Pirate: Sam Conniff on Marketing Smarts [Podcast]Be More Pirate author Sam Conniff explains how the innovative strategies pioneered by Golden Age pirates fuel the success of modern day rebels like Elon Musk and Banksy, and how those same strategies can work for you.
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Having One Marketing Writer Can Be Ideal (And What to Do If That Person Leaves)Here's why having a single writer—or small, connected team (think agency)—can be ideal, and how you can mitigate the risk of your content machine's crashing and burning if that resource leaves.
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Four Human Writing Tips That Will Make Search Bots SmileThere may not exactly be a magic formula, but there are steps you can take to write for humans that will also appeal to the Google bots that determine whether your content will ever see the search engine light of day.
Master the 6 Elements of Campaign Marketing
Upcoming Marketing Events
How to Build a Brilliant Marketing Plan
Building a marketing plan is fairly straightforward if you break it down into its components. First you need to understand the essential elements, then it's time to make your plans crystal clear, targeted, and productive.
Using Email Security for Deliverability and Opens
Implementing the Brand Indicators for Message Identification (BIMI) standard adds your logo to every email you send, telling recipients they can trust your message. Pilots have shown a 10% increase in both email deliverability and open rates. What marketer doesn't want that? Sponsored by Valimail.
How to Close More Deals With Competitive Intel
As you may know all too well, inefficiencies in how sales and marketing teams work together can be costly to an organization. So what's the answer? Sponsored by Kompyte.
A Demo of Kompyte's Competitive Intelligence Platform
Today's B2B marketers need to do more than simply create awareness and pass leads to sales. It's likely that your entire organization relies on the marketing department to stay on top of—and ahead of—the competition. But competitive intel can be a very time-consuming task. Sponsored by Kompyte.
MarketingProfs B2B Forum 2020
#mpb2b is headed back to San Francisco | November 3–6, 2020. Join more than 1,000 B2B marketing leaders (and aspiring leaders) as they gather for 60+ fresh sessions, inspiring keynotes, creative networking, and off-the-clock antics. It's a can't-miss event for any B2B marketer looking to level-up their career.
Go ahead. Be wildly successful.
(Or keep procrastinating by "organizing" your inbox. Up to you.)
