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How to Create Engaging Social Media Campaigns That Get Attention

by Ben Sailer  |  
January 9, 2018

Getting people's attention on social media is more difficult than ever.

Between content shock and ever-changing social-network algorithms, reaching your audience via Facebook, Twitter, and other platforms isn't easy.

Certainly, quitting isn't an option, either. So, what should marketers do? Create focused and well-written campaigns that cut through the static, of course.

Follow along and we'll cover how to write killer social media campaigns from start to finish. You'll learn...

Let's get started.

It All Starts With an Idea

Big ideas are the basis for much of creative marketing. Although much has been said about the death of "the big idea" in the classic advertising sense, it's still possible to adapt it to our digital times.

Here's what David Ogilvy had to say about ideas in 1983: "It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."

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Ben Sailer is the blog manager at CoSchedule, a marketing calendar toolset provider.

LinkedIn: Ben Sailer

Twitter: @Ben_CoSchedule

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  • by PitchWorx Wed Jan 10, 2018 via web

    Your blog is very helpful for everybody.

  • by Mphumeleli Wed Jan 10, 2018 via mobile

    Very insightful!

  • by Darby Mon Jan 29, 2018 via web

    Your post is very helpful! I am dipping my toes into social media marketing for a consumer business but I am having a lot of trouble with gaining the initial follower base. I am finding it easier to relate to the consumers on Instagram rather than Facebook, but Facebook seems to be more liked by current society. Do you have any recommendations on gaining a follower base before engaging the consumers in each post? Thanks!

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