Only 17 years ago, in 2000, the average attention span was recorded at 12 seconds. Now, it sits at less than that of a goldfish—at around eight seconds.
Is technology to blame for our decreasing ability to concentrate? Yes, most likely. But we're not simply just bored... we're also impatient.
Everyone loves a good story but, online, it's no secret that most of us read only the headlines. So much so, that eight out of ten of us don't even get past the first sentence; and, if we do, half of us won't finish reading the content.
So why don't we scroll down?
Quick and easy access to content online is something we're all guilty of taking for granted. If we can't have it all right now, why should we bother, right?
The volume of information available to us online, combined with the way we consume content, plays a major role in why we've become impatient readers; having countless articles, blogs and guides online at our fingerprints has led to generations of readers who constantly switch between content.
For content creators, in particular, this new approach to reading has created a new set of challenges.
These 12 tips will help you win over impatient readers
Take the first step (it's free).
You may also like:
- Five Reasons Your Marketing Messages Aren't Hitting the Spot, and How to Make Sure They Do
- Unleash the Power of Video Marketing for Your Business: Five Ideas for Video Content
- 15 Ways to Tap the Power of Collaborative Content
- Podcasts as a Learning (and Teaching) Medium for Marketing (And More)
- Context Is Everything: Transmedia vs. Integrated Campaigns [Video]