This lesson will show you how to track KPIs for organic search traffic using Google Analytics, SEMrush, and Moz—before (and after) making changes to your SEO program and online content—so you know whether your efforts are fulfilling your marketing objectives.
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Analyzing Traffic: Monitoring KPIs for SEO Success
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ABOUT THE AUTHOR
Andy Crestodina is a co-founder of Orbit Media, an award-winning digital agency in Chicago. He's provided digital marketing advice to 1,000+ businesses, written 500+ articles, and authored Content Chemistry: The Illustrated Handbook for Content Marketing.
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