Only a quarter of senior marketers say their team's investments are fully driven by unified, real-time data, according to recent research from eClerx.
The report was based on a survey conducted in December 2025 among 366 marketing leaders.
Some 25% of respondents say their marketing investments are driven by holistic, real-time data and cross-channel insights.
Some 47% of respondents say data is used to inform marketing investments, but that it is fragmented across systems or teams.
Some 22% of respondents say they track and act on performance insights instantly and 48% say they review insights daily or weekly.
Some 35% of marketers say they use real-time insights to optimize ad spend and 25% say they use real-time insights for creative and messaging adjustment.
About the research: The report was based on a survey conducted in December 2025 among 366 marketing leaders.
