About the Contributor

Contributed by Debbie Qaqish

• Lead Management for ABM Is Not What You Think It Is: Six Key Differences

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Account-Based Marketing

  Your new ABM program will need a new lead management process: The parts may be similar to your current process, ...

• How to Ensure ABM Success via Organizational Structure

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Account-Based Marketing

  Many marketing organizations lack the organizational structure to energize and optimize an ABM strategy and program. In some ways, Marketing's ...

• The Secret to ABM Success: How to Use Private Investigator Skills to Build a Winning Program

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Account-Based Marketing

  Pull out your magnifying glass and read on to learn how to dig up clues about accounts and create a ...

• Five Proven Ways to Improve ROI Using Marketing Automation

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Marketing automation offers five main opportunities to improve ROI and drive revenue. Are you taking advantage of them? Learn how ...