Contributed by Tom Ehrenfeld

  • A Gallon of Entrepreneurial Inspiration

    A gallon as in....four quotes. Forgive the bad pun and the quick post, but the clients are hungry, and sated ...

  • Your Voice Is Your Calling

    Five years ago I published The Startup , a book which reflected my lessons about I wrote the book to ...

  • The Currency of Business Stories

    As several recent books, most notably Joseph Badaracco's lovely Questions of , have pointed out, managers can draw meaningful lessons ...

  • Great Author Sites Are Kid's Stuff

    Last month's release of the new Captain Underpants reminded me of how very much I adore the Web site for ...

  • One Secret of Good Business Books: Good Writing

    Last month Publishers published a great article on by John Hodgman, a favorite writer of mine (his The Areas of ...

  • What Good Blogs Are For

    I launched a years ago to support my book The Startup , and eventually let it go dark. Or dim, ...

  • 5 Guidelines on Writing

    As a business writer, I've always cared as much about writing as I do about business. In fact, I took ...

  • Refractive Heuristics, or Why SoaP Failed to Launch

    So after all the hype Snakes on a enjoyed a tepid opening weekend. Number one in the box office, mind ...

  • What Snakes on a Plane Doesn't Reveal About Marketing

    From all signs and symbols, Snakes On A will do boffo business this weekend. And if so, God help us ...

  • Sartre, at Staples

    There's only one existential retail question that's tougher than "debit or credit?", and that would "Did you find everything that ...

  • What Would Hooch Do?

    A great in a recent Sunday New York Times about Tom Hanks' production company reminds me of how much I ...