Please accept all cookies to ensure proper website functionality. Set my cookie preferences

More than three quarters (80%) of US college students describe themselves as more cost-conscious this year than a year ago, according to a recent survey by Fluent.

The majority (53%) also report having to meet higher expenses this year with less money. A quarter (26%) say they have less money this year to work with but their expenses stayed the same. Only 19% feel they have the money to meet expenses, and just 2% say they have significantly more money to spend this year than last.

Below, additional key findings from the report, which was based on a survey of more than 1,000 US college students preparing to return to school.

Income and Expenses

  • Just 45% of students said they met or exceeded their summer job earnings goal.
  • 34% said they fell short of their summer job earnings goals, and the remaining 21% said they had no set financial goals for the summer. 
  • Most college millennials (54%) plan to rely on off-campus work during the school year to meet expenses. 

What They Spend On

The five top "must haves" that college millennials plan on purchasing are...

  1. Textbooks
  2. Transportation
  3. Clothing
  4. Mobile
  5. Dorm/apartment furnishings

When They Spend 

  • Not surprisingly, many college students (37%) said they begin and end their back-to-school shopping in August. 
  • However, nearly an equal number (36%) said they have no fixed start or end date to their shopping and are "always stocking up."

For more findings from the survey, check out the infographic below.

About the research: The report was based on data from a survey of 1,010 US college students conducted between July 29 and August 6, 2013.

Sign up for free to read the full article. Continue reading "College Millennials Get Frugal [Infographic]" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Customer Behavior Articles

You may like these other MarketingProfs articles related to Customer Behavior: