The devices coveted most by consumers surveyed in Brazil, India, Nigeria, and Saudi Arabia are those made by Samsung, which was picked by 32% of respondents as their brand of choice if cost is not a factor.
Nokia was the second most-desired brand (22%), and Apple was third (21%).
Despite its steady loss of global market share over the past few years, Blackberry remains the fourth most-favored mobile headset brand.
Below, additional key findings from the report, which was based on data from a survey of 3,670 adults with Internet access in Brazil, India, Nigeria, and Saudi Arabia.
- Nearly half of respondents would pay between $100 and $300 for a phone.
- 15% would be prepared to spend $450 or more.
- However, 29% would not spend more than $100 dollars.
- 47% of respondents say they use their mobile handset more than any other device they own.
- 29% say they use their laptop most, 17% say their desktop, and 7% cite their tablet.
About the research: The report was based on data from a survey of 3,670 adults with Internet access in Brazil, India, Nigeria, and Saudi Arabia.
Continue reading "Global Mobile Consumers Prefer Samsung to Apple" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Mobile:
- How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation
- Audiences' Attitudes Toward Mobile Ads and Apps [Infographic]
- Why B2B Apps Need App Store Optimization Now More Than Ever
- The Most Effective Marketing Tactics for Driving App Installs
- Text Marketing: 2020's Digital Disruptor