The devices coveted most by consumers surveyed in Brazil, India, Nigeria, and Saudi Arabia are those made by Samsung, which was picked by 32% of respondents as their brand of choice if cost is not a factor.
Nokia was the second most-desired brand (22%), and Apple was third (21%).
Despite its steady loss of global market share over the past few years, Blackberry remains the fourth most-favored mobile headset brand.
Below, additional key findings from the report, which was based on data from a survey of 3,670 adults with Internet access in Brazil, India, Nigeria, and Saudi Arabia.
- Nearly half of respondents would pay between $100 and $300 for a phone.
- 15% would be prepared to spend $450 or more.
- However, 29% would not spend more than $100 dollars.
- 47% of respondents say they use their mobile handset more than any other device they own.
- 29% say they use their laptop most, 17% say their desktop, and 7% cite their tablet.
About the research: The report was based on data from a survey of 3,670 adults with Internet access in Brazil, India, Nigeria, and Saudi Arabia.
You may like these other MarketingProfs articles related to Mobile:
- How to Perform a Competitive Analysis of the Mobile App Market
- The State of SMS Marketing in 2022
- Why People Opt Out of (And In to) Mobile Notifications From Brands
- What People Use Their Smartphones for While at Work
- Five SMS Campaigns for B2B Marketers to Try
- How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation