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Americans watched 52.4 billion online content videos in December, exceeding the 50 billion monthly views mark for the first time, according to recent Video Metrix data from comScore.

In total, 188.2 million Americans—86.9% of the US Internet audience—watched online videos during the month.

Google Sites, driven primarily by video viewing on YouTube, ranked as the top online video content property in December, with 159.1 million unique US viewers. Facebook was second, with 79.1 million viewers, followed by AOL, with 76.2 million.

Google Sites also generated the highest number of views, with 13.4 billion, followed by Facebook with 3.7 billion, and AOL with 1.4 billion.

Below, additional key data from the report.

Top 10 Video Ad Properties

  • Americans viewed nearly 35.2 billion video ads in December, with AOL maintaining the number one position (4.3 billion ad impressions). LiveRail.com came in second with 3.6 billion ads, followed by Google Sites, also with 3.6 billion.
  • Video ads accounted for 40.2% of all videos viewed and 5.7% of all minutes spent viewing video online.
  • Time spent watching video ads totaled 13.2 billion minutes, with AOL delivering the highest duration of video ads at nearly 1.9 billion minutes.
  • Video ads reached 55.6% of the total US population an average of 204 times during the month.

Top 10 YouTube Partner Channels

  • Video music channel VEVO maintained its position as the top YouTube partner channel with 38.5 million viewers in December.
  • Fullscreen held onto the number two spot with 27.3 million unique viewers, followed by ZEFR with 26.6 million.
  • Among the top 10 YouTube partners, Maker Studios demonstrated the highest engagement (72 minutes per viewer), followed by VEVO (51 minutes per viewer).

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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