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Two-thirds of American mobile users (66.8%) now own smartphones (as of January 2014), up 7% since October 2013, according to recent data from comScore.

Apple ranks as the top smartphone manufacturer, with a 41.6% share of US smartphone subscribers, and Samsung is second with 26.7%. The market share of both companies improved since October, according to comScore's analysis.

LG is the next most popular manufacturer (6.9% market share), followed by Motorola (6.4%), and HTC (5.4%).

Below, additional findings from the report, which was based on data from January 2014.

Platform Market Share

  • Android ranks as the top smartphone platform, with a 51.7% market share (a -0.5 percentage point change from October)
  • Apple is second with a 41.6% share (+1.0 point change since October),

Top Mobile Web Properties and Apps

  • Google Sites rank as the top Web property on smartphones, reaching 89.4% of the US mobile media audience, followed by Facebook (86.6%), Yahoo Sites (86.2%), and Amazon Sites (69.0%).
  • Facebook ranks as the top smartphone app, reaching 77.6% of the US app audience, followed by Google Play (52.4%), YouTube (49.7%), and Google Search (48.9%).

Continue reading "Smartphone Market Share Data: Top Platforms, Manufacturers, and Apps" ... Read the full article

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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