Twitter is the second most popular source for news/information (24% say it is their primary channel), followed by blogs (15%), and LinkedIn Groups (4%).
Compared with 2012 results from the same survey, use of news websites as a primary source has decreased 14%, whereas the use of Twitter and blogs has increased 3% and 6%, respectively.
Below, additional key findings from the report, which was based on data from a survey of 74 marketing professionals.
Platforms and Devices
Survey respondents say they use several platforms and devices interchangeably to keep informed, with smartphones (85.1% use) and laptops (82.4%) being the most popular.
When They Consume
Mornings are the most popular time for news consumption and sharing, followed by evenings and lunch.
93% of survey participants say they share news with their network.
About the research: The report was based on data from a survey of 74 marketing professionals.
Continue reading "How Marketers Find and Consume Information" ... Read the full article
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