Please accept all cookies to ensure proper website functionality. Set my cookie preferences

One in five marketing and ad executives (20%) say it has become more common in the past six months for their company to issue counteroffers to employees who have received other job offers, according to a recent report from The Creative Group.

That compares with just 5% of respondents who say counteroffers have become less common and 33% who say there has been no change.

However, over one-third of respondents (38%) say their company still does not extend counteroffers to employees who are thinking of leaving.

Below, additional key findings from the report, which was based on data from a survey of 400 US marketing and advertising executives.

Why Counteroffer?

  • 39% of respondents say the main reason to issue a counteroffer is to avoid losing an employee with hard-to-find skills.
  • 27% do not want to lose a tenured employee with knowledge of the company.
  • 12% want to avoid the cost of turnover.

Do They Accept?

67% of respondents who have extended a counteroffer say it is somewhat or very common for employees to accept the bid.

Concerns

  • 28% of respondents say they would question the loyalty of an employee who accepted a counteroffer.
  • 21% say they worry the offer might not address the issues prompting the staff member to leave.

About the research: The report was based on data from 400 telephone interviews: 200 with US marketing executives randomly selected from companies with 100 or more employees, and 200 with US advertising executives randomly selected from agencies with 20 or more employees.

Sign up for free to read the full article. Continue reading "Counteroffers by Employers Are Becoming More Common" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji