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Sales leaders on Twitter most often talk about marketing, social selling, leadership, technology, and sports, according to a recent report from Leadtail and Hoovers.

The report was based on an analysis of the Twitter accounts of 580 North American sales leaders (identified by job titles, such as VP/SVP of Sales, Director of Sales, etc.). The data set included B2B and B2C salespeople from both inbound and outbound sales operations. A total of 68,310 tweets and 44,043 links shared between July and September 2014 were examined.

The analysis found the hashtags used most frequently by sales leaders included a mix of terms related to business (#sales, #BigData, #LinkedIn), topical issues (#alsicebucketchallenge, #ferguson), sports (#NFL, #SFGiants), and personal betterment (#fitness, #inspiration, #motivation).

Below, additional key findings from the report.

Most-Shared Content Sources

Industry Sources 

  • Business Insider is the industry content source shared most often on Twitter by sales leaders.
  • Mashable is second, followed by TechCrunch and the HubSpot blog.

Mainstream Sources

  • Forbes is the mainstream media content source shared most often on Twitter by sales leaders.
  • Inc. Magazine is the second most shared mainstream source, and The New York Times is third.

Most Retweeted Handles

Brands and Publishers

  • Inc. Magazine (@Inc) is the publisher/brand most often retweeted by sales leaders.

People

  • Vala Afshar (@ValaAfshar) is the person most often retweeted by sales leaders.
  • Jill Rowley (@jill_rowley) is second.

About the research: The report was based on an analysis of the Twitter accounts of 580 North American sales leaders (identified by job titles such as VP/SVP of Sales, Director of Sales, etc.). The data set included both B2B and B2C salespeople from both inbound and outbound sales operations. A total of 68,310 tweets, and 44,043 links shared between July and September 2014 were examined.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji