Some 54% of marketing and sales professionals at enterprise companies say quality content creation is one of the most effective search engine optimization tactics they employ, according to a recent report from Conductor and Ascend2.

Frequent website updating is also considered important to SEO success, with 50% of respondents saying it is one of the most effective tactics they use.

Other frequently cited SEO tactics include keyword research/management (46% rate it as one of the most effective tactics), social media integration (28%), local search optimization (28%), frequent blogging (17%), and link-building (13%).

Just 2% of enterprise professionals say mobile optimization tactics are currently highly effective.

Below, additional key findings from the report, which was based on data from a survey of 45 professionals at companies with 1,000 or more employees (both B2B and B2C).

Most Difficult SEO Tactics

  • 41% of respondents say link building is one of the most difficult SEO tactics to execute.
  • 39% say keyword research/management is one of the most difficult to execute.


Obstacles to Success

  • 57% of respondents say one of their biggest SEO challenges is limited in-house skills.
  • 43% say limited budgets are a major obstacle.

Most Useful Metrics

  • 54% of respondents say search rankings by keyword is one of the most useful metrics for tracking SEO success.
  • 50% say traffic/visits by keyword is a useful metric.

About the research: The report was based on data from a survey of 45 professionals at companies with 1,000 or more employees (B2B and B2C).

Enter your email address to continue reading

Enterprise SEO Benchmarks: Top Tactics, Challenges, and Metrics

Don't's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji