B2B salespeople and marketers generally agree about the level of their alignment, according to a recent report from CallidusCloud.
The report was based on data from a survey of 211 B2B professionals (50% in Sales, 50% in Marketing) from around the world (67% in North America, 18% Europe, 10% Asia, 5% other).
Some 54% of marketers surveyed say the two teams are somewhat aligned in their organization; a similar proportion of salespeople say the same: 58%.
Only 17% of marketers and 14% of salespeople say the two teams are fully aligned.
Below, additional key findings from the report.
Sales is less satisfied with Marketing than Marketing is with Sales: 42% of marketers say they are either satisfied or very satisfied with their peers in Sales, whereas only 35% of salespeople say they are satisfied or very satisfied with Marketing.
Only 37% of all respondents say lead data is fully shared between their organization's marketing and sales teams.
Some 16% of salespeople say data is siloed between the two groups, compared with 12% of marketers.
About the research: The report was based on data from a survey of 211 B2B professionals (50% in Sales, 50% in Marketing) from around the world (67% in North America, 18% Europe, 10% Asia, 5% other).
Enter your email address to keep reading ...
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
You may like these other MarketingProfs articles related to Sales: