The report was based on data from a survey of 200 advertising executives randomly selected from agencies with 20 or more employees and 200 brand marketing executives randomly selected from companies with 100 or more employees.
Some 53% of respondents say motivational/leadership skills is the factor that weighs most heavily when their company promotes professionals to management positions.
Interpersonal/soft skills is the next most influential factor (19% cite it as most important), followed by strategic business expertise (13%).
Technical expertise and seniority trail at 8% and 7%, respectively.
About the research: The report was based on data from a survey of 200 advertising executives randomly selected from agencies with 20 or more employees and 200 brand marketing executives randomly selected from companies with 100 or more employees.
Continue reading "What Makes an Employee Management Material?" ... Read the full article
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