The report was based on data from a survey conducted in January 2015 of 1,012 consumers in the United States who had bought online within the previous 12 months. (Respondents who had not made a purchase online in the previous year were not included in the analysis.)
Some 24% of respondents say they are "frequent shoppers" (going online at least once per week, on average, to make a purchase); 36% are "occasional shoppers" (once a month, on average); 40% are "infrequent shoppers" (once a year, on average).
More men than women report shopping online at least once per week, on average (30% vs. 18%).
Americans age 30-39 are the most frequent online shoppers, followed by 18-29-year-olds.
Although seniors (65+) are the least active online shoppers, 42% still make at least one purchase per month online, on average.
Online shoppers in the western US are the most active, with 66% shopping online at least once per month, on average.
About the research: The report was based on data from a survey conducted in January 2015 of 1,012 consumers in the United States who bought online within the previous 12 months.
Continue reading "How Often Do Americans Shop Online?" ... Read the full article
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