Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Nearly one-fourth of online shoppers in the United States say they make a Web purchase at least once a week, according to a recent report from Bronto Software.

The report was based on data from a survey conducted in January 2015 of 1,012 consumers in the United States who had bought online within the previous 12 months. (Respondents who had not made a purchase online in the previous year were not included in the analysis.)

Some 24% of respondents say they are "frequent shoppers" (going online at least once per week, on average, to make a purchase); 36% are "occasional shoppers" (once a month, on average); 40% are "infrequent shoppers" (once a year, on average).

More men than women report shopping online at least once per week, on average (30% vs. 18%).

Americans age 30-39 are the most frequent online shoppers, followed by 18-29-year-olds.

Although seniors (65+) are the least active online shoppers, 42% still make at least one purchase per month online, on average.

Online shoppers in the western US are the most active, with 66% shopping online at least once per month, on average.

About the research: The report was based on data from a survey conducted in January 2015 of 1,012 consumers in the United States who bought online within the previous 12 months.

Sign up for free to read the full article. Continue reading "How Often Do Americans Shop Online?" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


MarketingProfs Partner