The report was based on data from a survey conducted in 1Q15 of more than 61,000 consumers living in the world's 15 largest economies.
BMW took the top spot this year from The Walt Disney Company, which was first on the list in 2014. Google ranks as the second most reputable company.
The rest of the top 10 are Daimler, Rolex, Lego, The Walt Disney Company, Canon, Apple, Sony, and Intel.
The full rankings of the 100 brands evaluated can be found here.
About the research: The report was based on data from a survey conducted in 1Q15 of more than 61,000 consumers living in the world's 15 largest economies. Respondents were asked to rate the reputations of 100 top global brands across a number of key areas, including products/services, innovation, workplace, governance, citizenship, leadership, and financial performance.
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
You may like these other MarketingProfs articles related to Brand Management:
- The 100 Most Valuable Global Brands in 2023 [Infographic]
- How to Craft Your Brand's Elevator Pitch
- Revolutionizing B2B Brand Monitoring With AI-Powered Insights: Meghan Bazaman on Marketing Smarts [Podcast]
- Research: Now Is the Time for Brand Marketing (And Why Data Matters for Brand Marketers)
- A 'Brand Differentiation Through Experience Innovation' Conversation: Allen Adamson on Marketing Smarts [Podcast]
- Developing an Indispensable Brand-Inspired Growth Strategy | Marketing Smarts Live Show