Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Moms in the US would rather be pampered than receive material gifts this Mother's Day, according to a recent report from

The report was based on data from an April 2015 survey of 1,000 adults in the United States.

Some 21% of moms would like to receive a massage or spa day for Mother's Day; flowers and a nice meal are the next most-liked gift options (20% each), followed by gift cards (17%), jewelry (14%), and electronics (8%).

Additional findings from the report include the following:

  • US adults surveyed plan to spend $120 each, on average, on Mother's Day.
  • Women plan to spend about $116, on average, whereas men plan to spend $127.
  • People age of 25-34 plan to spend more than any other age group (11% above average).
  • People age 45-54 will spend more than any other age group on dinner (8% above average).
  • Most US adults surveyed (62%) say they plan to buy flowers for Mother's Day. More men than women (66% vs.58%) plan to buy flowers.

Check out the infographic for more insights:

About the research: The report was based on data from survey conducted in April 2015 of 1,000 adults in the United States.

Sign up for free to read the full article. Continue reading "What Moms Want for Mother's Day [Infographic]" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Customer Behavior Articles

You may like these other MarketingProfs articles related to Customer Behavior: