The report was based on data from an April 2015 survey of 1,000 adults in the United States.
Some 21% of moms would like to receive a massage or spa day for Mother's Day; flowers and a nice meal are the next most-liked gift options (20% each), followed by gift cards (17%), jewelry (14%), and electronics (8%).
Additional findings from the report include the following:
- US adults surveyed plan to spend $120 each, on average, on Mother's Day.
- Women plan to spend about $116, on average, whereas men plan to spend $127.
- People age of 25-34 plan to spend more than any other age group (11% above average).
- People age 45-54 will spend more than any other age group on dinner (8% above average).
- Most US adults surveyed (62%) say they plan to buy flowers for Mother's Day. More men than women (66% vs.58%) plan to buy flowers.
Check out the infographic for more insights:
About the research: The report was based on data from survey conducted in April 2015 of 1,000 adults in the United States.
Continue reading "What Moms Want for Mother's Day [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Customer Behavior:
How Gen Z Relates to Brands [Infographic]
What do marketers need to know about connecting with members of Gen Z? This infographic explores their spending habits, favorite brands, values, and digital platform preferences. read this »
How to Use Psychology in E-Commerce [Infographic]
This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions. read this »
Five Problems That Drive Customer Churn [Infographic]
This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough value, subpar customer service, weak brand loyalty, and overcommunication. read this »
The Rise of the Self-Service B2B Buyer
B2B buyers and marketers agree that the COVID-19 pandemic has changed the buying process: Buyers are investigating more on their own and taking more control, according to recent research from Considered Content. read this »
Five Lessons Marketers Can Learn From Online Reviews
Online reviews are of course useful for prospective customers seeking information about a business. But the education goes both ways: Businesses can learn a lot from their own customers by paying attention to reviews. This article highlights five of the major lessons. read this »
People's Customer Service Preferences in Times of Crisis [Infographic]
In times of crisis, people still prefer phone calls for customer service interactions, according to research from CGS. read this »