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Some 35% of Fortune 500 companies have an active Twitter account dedicated to recruiting, with the rest using their main Twitter handle to engage job seekers, according to a recent report from Software Advice.

The report was based on an analysis of the Twitter accounts of the companies on the 2014 Fortune 500 list, as well as data from a survey of 160 job seekers in North America age 18-65.

Some 38% of tweets sent by recruiting-specific handles of Fortune 500 companies are about job openings; other common subjects are highlighting specific employees (19%) and sharing information about company events (17%).

Below, additional key findings from the report.

Job Seekers

Some 58% respondents say they have used Twitter for job-seeking purposes in the previous six months.

Two-thirds of respondents who have used Twitter for job-seeking purposes look at company profiles; 55% follow companies they want to work for.

Effectiveness

Some 35% of respondents who use Twitter in their job hunt say companies are somewhat or extremely ineffective at marketing themselves as a great place to work.

About the research: The report was based on an analysis of the Twitter accounts of the companies on the 2014 Fortune 500 list, as well as data from a survey of 160 job seekers in North America age 18-65.

Continue reading "How Fortune 500 Companies Engage Job Seekers on Twitter" ... Read the full article

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji